The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
</u>
Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
year 1, 1.3 : year 2, 1. 25
Explanation:
The current ratio is a financial ratio used to gauge a company's ability to pay its current liability when they become due.
The formula for calculating currents assets
Current ratio = current assets/ current liabilities
For year 1,
Current assets : $650,000, current liabilities: $500,000
Current ratio = $650,000/$500,000
Current ratio =1.3
For year 2:
Current assets: $750,000 : current liabilities: $600,000
Current ratio = $750,000 / $600,000
Current ration =1.25
I would say that being able to enter a $10,000 credit entry means that Blue Sky is doing well in business for that month, at least if the credit is greater than the debits to the account and if the main expenses are already paid off.
Answer:
The correct answer is letter "C": wholly-owned subsidiaries.
Explanation:
Starbucks Corporation was founded in 1971 in Seattle, Washington in the U.S. Nowadays the company has a presence in more than seventy-five (75) different markets part of its wholly-owned subsidiaries. Starbucks is not a franchise, but it provides licenses to investors. In <em>China</em>, for instance, Starbucks has opened more than three thousand (3,000) stores becoming Starbucks' second-largest market.
Answer:
1. gain the advantages of small businesses
Explanation:
Downsizing is the process of reducing the amount of employees or departments in a company.
Because the size of the company is reduced through downsizing, a company might downsize with the objective of gaining the advantages of small businesses.
Downsizing discourages employees and this can reduce employees trust .
Downsizing reduces organisations task due to less number of departments.
Downsizing reduces and does not increase management layers.
I hope my answer helps you
