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ycow [4]
2 years ago
15

The IMC channel that has received the greatest increase in aggregate spending recently is ________, or marketing that communicat

es directly with target customers to gener­ate a response or transaction.
Business
1 answer:
wariber [46]2 years ago
4 0

The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing  or marketing that communicates directly with target customers to gener­ate a response or transaction.

<u>Explanation: </u>

Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.  

The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.

Direct marketing focuses instead of media advertising on delivery to individual consumers.   In much direct marketing, the call to action is a common factor.   It is easier to quantify than media advertising that direct marketing is successful.

In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.

You might be interested in
A shopper infers that a product must be of high quality because the manufacturer has been in business a long time. Which heurist
Rzqust [24]

Answer:

The Compromise effect

Explanation:

Heuristic is a  modelling that explains the two fundamental ways of processing information while making up an opinion.

Data and information can be processed diligently in order to form an opinion which is a more accurate way than the other type known as heuristics .This explains that opinions can also be formed based on just a mere perception of issues or based on the opinion of other people or experts , which in most cases may not give a true representation of the situation at hand.

However , it forms a part of human daily activities and can also be useful in forming the required opinions in the course of daily activities.

One of the effect as seen in the question is bias attitudes or the compromise effect.

6 0
1 year ago
Show that if the contribution to profit for trains is between $1.50 and $3, the current basis remains optimal. If the contributi
Dmitriy789 [7]

Answer:

210

Explanation:

Let us consider that x is the number of soldiers produced each week and y is number of trains produced each week.

Also, weekly revenues and costs can be expressed in terms of the decision variables x and y.

Then,

Hence the profit which we want to maximize is given by,

Now the constraints are given as,

Finishing Constraint:

Each week, no more than 100 hours of finishing time may be used.

Carpentry Constraint:

Each week, no more than 80 hours of carpentry time may be used.

Demand Constraint:

Because of limited demand, at most 40 soldiers should be produced each week.

Combining the sign restrictions and with the objective function  and constraints,and yield the following optimization model:

Such that,

First convert the given inequalities into equalities:

From equation (1):

If x=0 in equation (1) then (0,100)

If y=0 in equation (1) then (50,0)

From equation (2):

If x=0 in equation (2) then (0,80)

If y=0 in equation (2) then (80,0)

From equation (3):

Equation (3) is the line passing through the point x=40.

Therefore, the given LPP has a feasible solution first image

The optimum solution for the given LPP is obtained as follows in the second image

The optimal solution to this problem is,

And the optimum values are  .

Let c be the contribution to profit by each train. We need to find the values of c for which the current, basis remain optimal. Currently c is 2, and each iso-profit line has the form

3x +  2y = constant

y = 3x/2 +constant/ 2

And so, each iso-profit line has a slope of  .

From the graph we can see that if a change in c causes the isoprofit lines to be flatter than the carpentry constraint, then the optimal solution will change from the current optimal solution to a new optimal solution, If the profit for each train is c, the slope of each isoprofit line will be.

-3/c

Because the slope of the carpentry constraint is –1, the isoprofit lines will be flatter than the carpentry constraint.

If,

-3/c<-1

c >3

and the current basis will no longer be optimal. The new optimal solution will be point A of the graph.

If the is oprofit lines are steeper than the finishing constraint, then the optimal solution will change from point B to point C. The slope of the finishing constraint is –2.

If,

-3/c < -2 or

C < 1.5

Then the current basis is no longer optimal and point C,(40,20), will be optimal. Hence when the contribution to the profit for trains is between $1.50 and $3, the current basis remains optimal.

Again, consider the contribution to the profit for trains is $2.50, then the decision variables remain the same since the contribution to the profit for trains is between $1.50 and $3. And the optimal solution is given by,

z = 3× (20) + 2.5 × (60)

= 60 + 150

= 210

5 0
2 years ago
Total interest paid on a 30-year straight note was $230,000 during the term of the loan. The annual interest rate was 6.6%. What
dsp73

Answer:

$116,161.616

Explanation:

Given that,

Total interest paid = $230,000

Time period = 30 year

Annual interest rate = 6.6%

Total interest on loan = Loan amount × Interest rate × Time period

$230,000 = Loan amount × 6.6% × 30 years

Loan amount:

=\frac{230,000}{0.066\times 30}

=\frac{230,000}{1.98}

      = $116,161.616

Therefore, the loan amount is $116,161.616.

3 0
1 year ago
At December 31, 2017, Indigo Girls Company has outstanding noncancelable purchase commitments for 36,000 gallons, at $3.00 per g
Whitepunk [10]

Answer:

The journal entries are as follows:

(i) On December 31, 2017

Unrealized gain or loss income A/c             Dr. $10,800

To estimated purchase commitment liability                    $10,800

(To record other income and expenses)

Workings:

Unrealized gain or loss income = 36,000 × ($3 - $2.7)

                                                    = 36,000 × $0.3

                                                     = $10,800

(ii) On January 1, 2018

Raw material A/c (36,000 × $2.7)                     Dr. $97,200

Estimated purchase commitment liability A/c  Dr. $10,800

To accounts payable                                                                $108,000

(To record the materials received in January 2018)

3 0
2 years ago
Jill took $50,000 that she had in savings and started her own business. If left in investments she would have earned $5,000 this
vova2212 [387]

Answer:  Economic cost = $175,000

Accounting cost = $100,000

Explanation: The difference between economic cost and accounting coast is economic cost takes into consideration the next best alternative foregone, that is, opportunity cost whereas accounting cost only sums cost incurred. In the given case the interest on savings and salary of job is the opportunity cost of Jill.

Therefore,

Economic cost = $5000 + $70,000 + $80,000 + $40,000 - $20,000=$175,000

Accounting cost =  $80,000 +  $20,000 =  $100,000

7 0
2 years ago
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