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sergey [27]
2 years ago
5

Considering a continuum from “mass marketing” to “one-to-one marketing,” market segmentation is ________.

Business
1 answer:
Zolol [24]2 years ago
7 0

Considering a continuum from “mass marketing” to “one-to-one marketing,” market segmentation is in the middle. Mass marketing is marketing a large amount of people using the same ideas in the best way possible. Their goal is to target many people at one time instead of on an individual basis. One-to-one marketing is marketing to one single person at any time and tailoring the marketing material to fit them best. To find a middle ground between the two, you must meet in the middle with market segmentation.

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Panther Co. had a quality-assurance warranty liability of $350,000 at the beginning of 2021 and $310,000 at the end of 2021. War
Alenkinab [10]

Answer:

$2,040,000

Explanation:

Calculation for the amount of warranty costs paid during 2021

Beginning quality-assurance warranty liability $350,000

Add: Warranty expense $2,000,000

(4%×$50 million)

Less: Ending quality-assurance warranty liability ($310,000)

Warranty cost $2,040,000

Therefore the amount of warranty costs paid during 2021 will be $2,040,000

8 0
2 years ago
Kindzi Co. has preferred stock outstanding that is expected to pay an annual dividend of $4.74 every year in perpetuity. If the
olasank [31]

Answer:

The price of the preferred stock today is $103.27

Explanation:

The preferred stock pays a constant dividend after equal intervals of time and has an indefinite maturity. Thus, a preferred stock is just like a perpetuity. The value or price of a perpetuity can be calculated using the following formula.

The price or a perpetuity:

P = Cash Flow / r

As the cash flow in this case is dividends so we will use dividends in place of cash flow and divide by the required rate of return.

P = 4.74 / 0.0459

P = $103.267 rounded off to $103.27

3 0
2 years ago
Lassen Corporation sold a machine to a machine dealer for $24,000. Lassen bought the machine for $52,000 and has claimed $20,500
tangare [24]

Answer:

Gain/loss= $7,500 loss

Explanation:

Giving the following information:

Selling price= $24,000.

Lassen bought the machine for $52,000 and has claimed $20,500 of depreciation expense on the machine

First, we need to calculate the book value:

Book value= original price - accumulated depreciation

Book value= 52,000 - 20,500= $31,500

If the selling price is higher than the book value, the company gain from the sale.

Gain/loss= 24,000 - 31,500= $7,500 loss

8 0
2 years ago
Companies HD and LD have the same tax rate, sales, total assets, and basic earning power.
CaHeK987 [17]

Answer:

e. Company HD has a lower times interest earned (TIE) ratio.

Explanation:

We know that both companies have the same EBIT, because both have the same Basic Earning Power, which is calculated by dividing EBIT by Total Assets.

Then if company HD has a higher debt ratio and higher interest expenses, it means that the Times Interest Ratio in HD company it's lower than LD company, the Times Interest Ratio , it's calculated by dividing EBIT/Interest Expenses, at the same EBIT, but higher interest expenses on HD company, it means a lower Times Interest Ratio to this company.

3 0
2 years ago
Lipstik, Inc. makes cosmetics. Lipstik intentionally mislabels its packaged products to conceal a defect. Trusting and relying o
In-s [12.5K]

Answer:

fraud

Explanation:

the company when making an action with knowledge knows that this product can cause great damage to the end customer and as such action does in the aforementioned products, it generates a fraud in quality, advertising and marketing, threatening the user

3 0
2 years ago
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