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Nat2105 [25]
2 years ago
14

In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was add

ed on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?
Business
1 answer:
jenyasd209 [6]2 years ago
3 0

Answer: ADD BELIEF STRATEGY

Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.

By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.

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Suppose, for example, that a sales manager is evaluating the performance of his employees. One employee does not get along well
bulgar [2K]

Answer:

Selective Perception

Explanation:

According to my research on studies conducted by various sociologists, I can say that based on the information provided within the question the manager is exercising Selective Perception. In the context of sociology, Selective Perspective is when an individual decides to not notice certain aspects or traits that cause emotional discomfort and instead focus on the ones that go with our beliefs. Which is what the manager is doing by focusing only on the fact that the salesperson is generating more contracts which is good for the company.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

6 0
2 years ago
Kate is leasing some equipment from Ajax Leasing for a period of one year. Ajax pays the maintenance, taxes, and insurance costs
Vanyuwa [196]

Answer:

operating lease

Explanation:

In this scenario, it seems that Kate has an operating lease on the equipment. This type of lease is a contract that allows the customer to use the leased asset but does not transfer over ownership rights of that asset to the customer. The lease period varies on the company and its contract terms, but the customer is able to fully use the product during the time specified in the lease terms.

7 0
2 years ago
You are considering opening a small flower store. You anticipate that you will earn $100,000 each year in revenue. It will cost
vekshin1

Answer:

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4 0
1 year ago
An industry dominated by a few large firms, all of which struggle with product differentiation, is known as A. multi-domestic. B
denis23 [38]

Answer:

A

Explanation:

Multidomestic

Multidomestic describes a set of strategies used by companies that operate in more than one country at a time. When businesses take their operations into markets overseas, they will naturally tend to act differently than their larger competitors, many of them choosing a multidomestic strategy. A multidomestic company is a business that uses a different approach in each of the markets it operates in.

A good example of a multidomestic company is Nestlé. Nestlé uses a unique marketing strategy and sales approach for each of the markets in which it operates. They conform their products to local tastes by offering different products in different markets.

8 0
2 years ago
Scenario: An organization has recently suffered a series of security breaches that have significantly damaged its reputation. Se
Rina8888 [55]

Answer:

Vulnerability analysis

Explanation:

Since the organization has hired a security consultant to help them reduce their risk from future attacks, What the consultant would use to identify potential attackers is vulnerability analysis.

Vulnerability Analysis is a vulnerability assessment which entails an in-depth analysis of the building functions, systems, and site characteristics to identify: 1. Weaknesses in the system and

2. Determine mitigation or corrective actions that can be designed and implemented to eradicate vulnerability or reduce the vulnerabilities.

3 0
2 years ago
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