Question

Imagine that you are the president of Taco Rocket, a new and successful chain of 8 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What? For a limited time, Taco Rocket is thinking of coming out with a new Fifth Degree Burrito that is so hot it "burns a hole in the plate." Catering to the small segment of the market that likes super-hot food is an example of a ________ growth strategy?a. lateral growthb. horizontal integrationc. concentrationd. related diversification

Answer 1

Answer:

b. horizontal integration

Explanation:

Horizontal integration is the method by which a business increases the production of goods and services in the very same section of the distribution chain.

This can be achieved by a business by internal growth, takeover or merger.

The cycle could lead to dominance if the large majority of the market for that product or service is captured by a corporation.