Question

Audience analysis is different from audience adaptation because when you, as a speaker, engage in analysis you are _______________. a. researching your topic for a specific group of people b. engaging in more concept mapping c. tailoring your message to the audience and their needs, interests, and expectations d. learning about the diverse characteristics of the audience

Answer 1

Answer:

The correct answer is d. learning about the diverse characteristics of the audience

Explanation:

In the field of communication, audience adaptation refers to a process where you as a speaker shape and adapt your speech to your audience, tailoring it according to their needs, interests, and expectations. But in order to adapt your speech, you first need to engage in audience analysis. This is another process, which involves figuring out who is your speech targeted to; in other words, learning about the diverse characteristics of the audience. Once you have analyzed your audience and learned about them, then you can move on to the process of adapting your speech to them.