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andrew-mc [135]
2 years ago
7

A pharmaceutical company in 2016 is researching the market conditions for their newest cold medicine. They pull demographic data

for their target city: Phoenix, AZ. They base their marketing efforts on that demographic data only to discover later that the data was from the 2010 Census. What type of known limitation did this company run into with their secondary research?
Business
1 answer:
Schach [20]2 years ago
5 0

Answer:

Secondary data technique is not perfect for marketing research

Explanation:

The secondary method is useful, as it is difficult to perform or conduct a new survey. More, importantly using secondary data technique in marketing research is not an ideal method, because the data may be inaccurate or outdated. The pharmaceutical company was performing marketing research, and usually, the availability of new marketing data is challenging to get from secondary sources.

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Answer:

Year 1: Dividend paid to cumulative preferred stock = $51,000; Dividend paid to common stock = 0.

Year 2: Dividend paid to cumulative preferred stock = $93,000; Dividend paid to common stock = $12,000.

Year 3: Dividend paid to cumulative preferred stock = $72,000; Dividend paid common stock = $9,000.

Year 4: Dividend paid to cumulative preferred stock = $72,000; Dividend paid common stock = $48,000.

Explanation:

Year 1

Dividend distributed = $51,000

Cumulative preferred stock dividend payable = 60,000 * $60 * 2% = $72,000

Dividend paid to cumulative preferred stock = $51,000

Carried forward cumulative preferred stock dividend = $72,000 - $51,000 = $21,000

Dividend paid to common stock = 0

Year 2

Dividend distributed = $105,000

Year 2 cumulative preferred stock dividend due = 60,000 * $60 * 2% = $72,000

Cumulative preferred stock dividend payable = Due in year 2 + Carried down from year 1 = $72,000 + $21,000 = $93,000

Dividend paid to cumulative preferred stock = $93,000

Dividend paid to common stock = $105,000 - $93,000 = $12,000

Year 3

Dividend distributed = $81,000

Cumulative preferred stock dividend payable = 60,000 * $60 * 2% = $72,000

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Year 4

Dividend distributed = $120,000

Cumulative preferred stock dividend payable = 60,000 * $60 * 2% = $72,000

Dividend paid to cumulative preferred stock = $72,000

Dividend paid common stock = $120,000 - $72,000 = $48,000

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Explanation:

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For the past year, Momsen, Ltd., had sales of $46,967, interest expense of $4,088, cost of goods sold of $17,184, selling and ad
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The Net Income is $4416.1

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The net income is calculated as follows,

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Depreciation exp           (6850)

Interest exp                  <u> (4088)  </u>

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tax expense                 <u>(2377.9)</u>

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