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andrew-mc [135]
2 years ago
7

A pharmaceutical company in 2016 is researching the market conditions for their newest cold medicine. They pull demographic data

for their target city: Phoenix, AZ. They base their marketing efforts on that demographic data only to discover later that the data was from the 2010 Census. What type of known limitation did this company run into with their secondary research?
Business
1 answer:
Schach [20]2 years ago
5 0

Answer:

Secondary data technique is not perfect for marketing research

Explanation:

The secondary method is useful, as it is difficult to perform or conduct a new survey. More, importantly using secondary data technique in marketing research is not an ideal method, because the data may be inaccurate or outdated. The pharmaceutical company was performing marketing research, and usually, the availability of new marketing data is challenging to get from secondary sources.

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Freedman Flowers' stock has a 50% chance of producing a 25% return, a 30% chance of producing a 10% return, and a 20% chance of
kifflom [539]

Answer:

c.  the firm's expected rate of return is 9.90%

Explanation:

Consider the following formula to calculate the expected return

Expected return = Sum of (Probability * Expected return)

= 50%*0.25 + 30%*0.10 + 20%*-0.28

= 0.125+0.03-0.056

= 0.099 or 9.9%

8 0
2 years ago
Data related to the inventories of Mountain Ski Equipment and Supplies is presented below:
Ksivusya [100]

Answer:

C) $130,000

Explanation:

Based on the lower of cost or market rule, the valued of the inventory would be

Replacement cost = $130,000

Selling price = $150,000 - $150,000 × 10% = $135,000

After considering the normal gross profit ratio, the value would be

= $135,000 - $150,000 × 20%

= $105,000

If we compare the cost and replacement value, then the less value would be considered i.e $130,000

8 0
1 year ago
Suppose a mutual fund yielded a return of 14% last year. The risk-free rate was 5% last year and the stock market return was 10%
Makovka662 [10]

Answer:

Beta is 1.8

Explanation:

CAPM or capital asset pricing model is used to compute expected return on stock by establishing relationship between expected returns and systematic risk (also called beta).

Given:

Return on mutual fund = 14%

Risk free rate (Rf) = 5%

Market return (Rm) = 10%

Risk premium = Rm - Rf

                      = 10% - 5%

                      = 5%

CAPM formula:

Returns = Rf + β(Rp)

14% = 5% + β(5%)

β = 9 / 5

β = 1.8

Beta of mutual fund is 1.8

4 0
1 year ago
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Veseljchak [2.6K]

Answer:

The correct answer is letter "E": Global marketing.

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Global marketing refers to all the efforts a company males to promote its goods or services across its original borders. It allows firms to widen their possibilities of making more profits and reduces the risk of relying on domestic consumption only. Businesses with global marketing view tend to adapt their products to the different regions of operations or provide the most standardized version of their original good.

5 0
2 years ago
A court adjudicates henry mentally incompetent and appoints inez to be his guardian. later, without inez's knowledge, henry sign
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<span>The contract Henry entered into to sell his farm is void and not enforceable. Henry is not mentally competent to enter into such arrangements and the courts will not uphold the sale.</span>
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