Question

Lakeland Inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ________ marketing.

Answer 1

Answer:

sense of mission marketing

Explanation:

Sense of mission marketing refers to the marketing practice that holds that a company has to define its mission in a broad social context and not just simply in product terms.  

In this case, Lakeland's employees are involved in several social projects that help local communities in all the places that the company operates.