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tangare [24]
2 years ago
4

Department store owner Brendan McGowan decided to make a gutsy move with his high-end Western Son stores. Rather than focus on t

he upscale, luxury market that the store attracted earlier in the decade, he focused on bringing in clothing with more mass appeal. The stores succeeded in turning around downward trending sales. In conjunction with your understanding of the product life cycle, which of the following statements summarizes the marketing strategy?
A. Western Son knew that in order to re-invent itself, it was going to have to practice the same marketing strategy followed by Walmart and other discount stores. It would make all marketing decisions based on cost. The price on an item need only exceed what it cost to make and ship it. Falling prices became the norm.B. Western Son recognized that it was not competing well with its traditional higher income market. It decided to change its product offering and price to appeal to a broader market and increase sales and profits.C. Western Son stores recognized several markets that it could reach with its upscale clothing lines.D. Western Son positioned itself against, rather than with, the competition. It decided to adhere to its price leadership position.
Business
1 answer:
VladimirAG [237]2 years ago
6 0

Answer:

B. Western Son recognized that it was not competing well with its traditional higher income market. It decided to change its product offering and price to appeal to a broader market and increase sales and profits.

Explanation:

In the given instance it is very clear that the company is not able to meet with the customers who tend to buy luxurious products.

So in order to still survive and not only survive rather grow in the market would require extra efforts.

For this the owner chooses to offer a wide variety of apparels to customers with high as well as some low budget.

This will offer mass population reach and also the increased sales quantity and will also increase in profits.

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The pdca cycle is a powerful approach for problem solving as it provides the foundation for teams to
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The pdca cycle is a powerful approach for problem solving as it provides the foundation for teams to figure out ways to change and implement new ideas within their group setting and project or business. The PDCA stands for plan-do-check-act. In the planning stage your team will plan by determining what the problem is and what ways to fix it. In the do stage, your team will act on the ways you can solve the problem. In the check stage you are looking to check your work and see what worked and what needs to be changed. The final stage is the act stage which if you find solutions that work, implement them moving forward.


4 0
2 years ago
Adam borrows $4,500 at 12 percent annually compounded interest to be repaid in four equal annual installments. the actual end-of
Kazeer [188]
Use the formula of the present value of an annuity ordinary which is
Pv=pmt [(1-(1+r)^(-n))÷r]
Pv present value 4500
PMTthe actual end-of-year payment?
R interest rate 0.12
N 4 equal annual installments
Solve the formula for PMT
PMT=pv÷[(1-(1+r)^(-n))÷r]
PMT=4,500÷((1−(1+0.12)^(−4))÷(0.12))
PMT=1,481.55
8 0
2 years ago
: i can't believe it! now our pay depends on meeting goals! doesn't effort count for anything anymore? i have the same goals tha
viva [34]

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6 0
2 years ago
Gwendolyn Hunt was driving while intoxicated when she hit and killed Felicia Meyers, a seven- year-old, in a school crosswalk. G
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4 0
2 years ago
As a result of the organizing campaign at Champlain Products, the union obtained signed authorization cards from 41% of the empl
xz_007 [3.2K]

Answer:

Please see explanation below.

Explanation:

The next step is to conduct a secret ballot election which will be supervised by National Labor Relations Board (NLRB) as might be required by the employer-Champlain products inorder to obtain voluntary support from the employees that the union wants to represent. The reason being that the management might decided not to recognize the card checks practise on the basis that a union without a secret ballot election is not reliable hence employees that signed the card might have been intimidated or coerced by the union to do so.

Where the management refuses to recognize the card check that was signed by at least 41% of the employees it wants to represent, management would then request for secret ballot election where employees would be able to vote confidentially without coercion or undue influence from the union or co-workers.

5 0
2 years ago
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