Question

Many software companies allow customers to use limited versions of their software free for 30 days. This strategy tries to increase the diffusion of a new product through increasing ________.
a. relative advantage
b. compatibility
c. complexity
d. trialability
e. observability

Answer 1

Answer:

d. trialability

Explanation:

Based on the information provided it can be said that this strategy tries to increase the diffusion of a new product through increasing trialability. This term refers to the ease with which potential customers can test out a company's new product or service for a limited time without having to pay money for it. This allows them to determine whether the product/service is good for them and whether it is worth buying.