Question

Boat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Boat product manager do in order to improve upon the buying criteria, and thus potentially increase demand?Select: 1Reposition Boat to make it even smaller and higher performingIncrease the promotion budget to gain greater awarenessIncrease MTBF by 2000Lower the selling price since it is the second most important buying criteriaBoat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 1128 of units of Boat are sold in the Nano segment. If the competitive environment remains unchanged what will be the Boat product’s demand next year (in 000’s)?

Answer 1

Answer:

1286

Explanation:

Boat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Boat product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

Correct Answer:- Increase the promotion budget to gain greater awareness

Answer:- Boat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 1128 of units of Boat are sold in the Nano segment. If the competitive environment remains unchanged what will be the Boat product’s demand next year (in 000’s)?

Correct Answer:- 1286