Question

Earl is starting a new bank. Before the opening day, Earl had a meeting with all employees. He discussed their mission, defined objectives for the bank for the coming years, and shared who their target market is. He talked about their product offerings and where their future branches would be located. Earl is sharing the bank’s ________

Answer 1

Answer:

Marketing Plan

Explanation:

Mission refers to how an organization achieves it's long term goals and objectives. It defines the coarse of action an organization would take up to attain it's goals.

A Marketing plan specifies the marketing strategy of an organization as to how it shall market it's products, the products which would be marketed or advertised, which would be the target markets and the likes.

In the given case, Earl discussed of target market, product offerings and the future branches planned to be opened. This information relates to marketing plan.