Question

When Terry fed her dog, she noticed that only one can of Alpo Beef Chunk Dinner remained. Since it was the only kind her aging dog ate, she stopped at the supermarket and bought a case of Alpo Beef Chunk Dinner dog food. What kind of purchase decision-making process did Terry use to replenish her stock of can?

Answer 1

Answer:

When Terry fed her dog, she noticed that only one can of Alpo Beef Chunk Dinner remained. Since it was the only kind her aging dog ate, she stopped at the supermarket and bought a case of Alpo Beef Chunk Dinner dog food. She used habitual decision making process to replenish her stock of can.

Explanation:

As we have seen that Terry feeds her dog with only Alpo Beef Chunk, she don't consider any other option, product and brand, therefore, she needs very less search and almost no evaluation of any other option available in this product category. In this kind of decision making consumers needs very less information about the product because they know what they are going to purchase and they are very less bothered about the other options. Consumers feel almost no frustration in searching for the information and looking into the shelves for the other brands, they just go straight to the racks and pick their products up. Consumers saves their time by using this kind of decision making. In this kind of decision making, human brain form certain patterns, develop habits and therefore, saves energy.