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igor_vitrenko [27]
2 years ago
10

Rap star Xzibit has signed an endorsement deal with athletic footwear manufacturer Dada to produce shoes. The line named "Pimp Y

our Kicks," alluding to Xzibit's role as host of the MTV show Pimp My Ride, became available in late 2005. Dada hopes Xzibit will act as a(n) _____ and influence consumers to buy the shoes. a. opinion leader b. innovator service c. provider target d. recipient referential mentor
Business
1 answer:
patriot [66]2 years ago
8 0

Answer:

The correct answer is letter "A": opinion leader.

Explanation:

An opinion leader is a person who, due to the expert status obtained and because that individual represents a trusted source, has a major influence within a given group. Opinion leaders tend to be charismatic, well-known, and serve as a community leader. Moreover, opinion leaders must have an in-depth knowledge of the issue involving the group.

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