Letter D is correct! Increasing customer retention and reducing customer churn.
Relationship marketing is a set of actions that a company uses to strengthen its relationship with the customer, in order to retain and retain them. The addition of Burberry has increased its involvement in social media with the goal of staying closer to its customers and offering benefits such as collaboration with a famous actress. This strategy strengthens the customer-brand relationship by translating the brand's interest in meeting its customer's needs and wants and thus strengthening brand recognition in the marketplace.
Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer:
$93,940.85
Explanation:
Adjusted present value is the sum of net present value of after tax cash flow and net present value of tax shield.
First compute after tax cash flow:
Cash inflow = $478,000
Cash cost = 68% of $478,000 = $325,040
Pre-tax profit = 478,000 - 325,040 = $152,960
Tax = 34 %
After tax cash flow = 152,960 (1 - 0.34) = $100,953.60
Net present value of after tax cash flow = 
= 
= $25,940.85
Present value of tax shield = Amount of debt × tax rate
= 200,000 × 0.34
= $68,000
Adjusted present value = 28,940.85 + 68,000
= $93,940.85
Answer:I wish fewer taxes were spent on health. Although health is an essential part of everyone's life
I feel there are more significant aspects of society that need to be addressed such as the Federal Debt or Veteran's Benefits.
I wish more taxes were spent on public maintenance at parks or any government places, mostly because the bathrooms are always filthy.
Explanation:
