Question

You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from show manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiefly to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes, and are not declining in importance as show outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a scientific proposal.

Answer 1

Answer:

The management research question capable of developing a scientific proposal will be questions that will address the concerns of the management.

1. How Gentlemen’s Magazine can be marketed to shoe manufacturers

2. What is the profitability of shoe manufacturing?

3. What are the main sources of sales for shoe manufacturer?

4. What percentage of clothing stores also deal in the sales of shoes?\

5. What is the percentage demand of male shoes?

6. What is the profitability of shoe sales in general?

7. Will men shoes be a profitable venture for Gentlemen’s magazine? and how profitable?

8. What is the frequency of purchase of men's shoes in a year?

9. How many pairs of shoes do men purchase at one time?

10. What types of men shoes are most likely to be purchase by men?

11. What is the preferred colors of shoes purchased by men?

Explanation:

The management research question capable of developing a scientific proposal will be questions that will address the concerns of the management.

1. How Gentlemen’s Magazine can be marketed to shoe manufacturers

2. What is the profitability of shoe manufacturing?

3. What are the main sources of sales for shoe manufacturer?

4. What percentage of clothing stores also deal in the sales of shoes?\

5. What is the percentage demand of male shoes?

6. What is the profitability of shoe sales in general?

7. Will men shoes be a profitable venture for Gentlemen’s magazine? and how profitable?

8. What is the frequency of purchase of men's shoes in a year?

9. How many pairs of shoes do men purchase at one time?

10. What types of men shoes are most likely to be purchase by men?

11. What is the preferred colors of shoes purchased by men?