Question

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental __________.a) scanning.
b) forces.
c) management.
d) manipulation.
e) analysis.

Answer 1

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental analysis.

Explanation:

In thin manner pepsico is engaged in environmental analysis. Environmental analysis can be defined as the statistical tool or process which is use to identify all the internal and external factors that can affect the market performance of a company or organisation.

Pepsico is engange in the environmental analysis so that it can take the important measure to improve the company's performance.