Answer: ADD BELIEF STRATEGY
Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.
By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.
<u>Answer:</u>
a.$7,175,000
b.$3,655,000
c.$2,825,000
<u>Explanation:</u>
a.Calculation of Cost of Goods Sold
COGS= Sales - Gross profit
=12375000-5200000
=$7,175,000
Cost of Goods Sold for Creston Inc is $7,175,000
b. Calculation of direct materials cost
Direct Material Cost = Materials purchased - Indirect materials - Materials inventory
=4125000-180000-290000
=$3,655,000
Direct materials cost is $3,655,000
c. Calculation of direct labor cost
Direct labor cost= Total manufacturing costs for the period - Direct materials - factory overhead (Indirect labor + Indirect materials + Other factory overhead)
=7880000-3655000-1400000
=$2825000
Direct labor cost is $2,825,000
Answer:
the time rate system
Explanation:
The wage payment system is divided into three major types:
- Time rate: employees are paid on the basis of time, e.g. per hour, day or week. This payment system doesn't consider any type productivity factors. The main advantage of using this payment system is its simplicity: e.g. amount of hour worked x wage per hour = total salary.
- Piece rate: employees are paid on the basis of quantity and quality of work performed (productivity).
- Incentive wage: combination of the two prior systems, where employees are paid a fixed time rate plus a bonus or incentive pay depending on productivity.
Answer:
Top-of-the-mind awareness
Explanation:
Many customers select products and commodities on the basis of brand loyalty and many select brands which offer the lowest rates. A concept where consumer selects a brand on the basis of best features and software’s is a general concept that is called the top of the mind awareness, which states that every customer wants to buy a commodity that is best in every aspect. It is estimated by asking customers by using surveys about the brands that first rings a bell in a specific class.
Answer:
D)
Explanation:
Based on the information provided within the question it can be said that this is associated with the company capability of being able to collect fuller and richer information about markets, customers, prospects, and competitors. This is because with by knowing what customers are purchasing and how often they are getting lots of information regarding what products are good in the market, customer information including frequency of purchases, what customers are likely to buy, and even the effect that the competitors are having on the market.
