Answer:
b. a branding strategy in which a company uses one name for all of its products in a product class.
Explanation:
Multi-product branding is a branding strategy in which a company uses one name for all of its products in a product class.
Multi-product branding is a business strategy widely used by manufacturers, it involves producing and selling multiple products using the same brand name for all.
For instance, Pears may have Pears diapers, clothing lines, lipstick ranges, shoes, body lotions, eye shadow, foundation etc. They are all different products manufactured and all branded as Pears.
The merits and advantages of Multi-product branding is high brand awareness, low promotional and advertising costs, and brand equity return.
The correct answer for the question is option"b", changing the value offered to the customers.
Explanation:
Gillete's strategy is to increase the utility of the product to the customers by making it usable for a variety of purposes. By making the products "manscaped" the products can be used for removing the hair below the neck line. Thus, the company is trying to offer better value to the customers. the value addition is in the form of improved utility for a variety of purposes. Customers will gain better value for the price they are paying for the product.
Answer:
The correct answer is letter "C": William Ouchi, Theory Z.
Explanation:
American professor William Ouchi (born in 1943) proposed the "Theory Z", first described in his book "<em>Theory Z: How American Management Can Meet the Japanese Challenge</em>" which is an approach that explains how firms should develop a strong company philosophy and culture and consensus in decisions.
Theory Z aims to employee development, as well, by concerning about their well-being, making them generalists instead of specialists, promoting individual responsibility, and monitoring them informally but with formal measures.
Answer:
D- All of the above
Explanation:
Edg. 2021, took the test and got 100 percent
<u>Explanation:</u>
Remember, MTV is a cable TV company initially founded in the United States.
Political challenges:
There may be differences in administrative costs in each country of operations. For example, the manner and value of taxes paid in the USA may be different in another country like France.
Economic challenges:
The level of economic growth may affect the amount and number of people who spend on entertainment leading to a decline in revenue and an increased need for aggressive marketing campaigns.
Competitive challenges:
Each country may already have other cable TV companies that a percent of the market share and so this it becomes a challenge to compete with these domestic companies.
