The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
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Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
Answer explained below
Explanation:
Safety is very important aspect in factory to avoid injuries and accidents. The injuries and accidents depends on type of factory and safety measures taken. So all employees should have knowledge of safety in the work. There are different job profiles for different levels of the peoples in the organization. So safety instructional material will be different for different levels of employees in the organization.
The account and office employees are out of production process so they should know basic instructions such as fire safety.
The employees who are working on particular machines they should having separate instructions about handling of machines and safety measures.
The Peons and watch mans should required different safety instructions to avoid injuries and accident.
There are various cadres of managers like Production Manager, Finance Manager, HR Manager, Marketing Manager. More accidents generally happens in production area, So production Manager has required more instructional material.
Answer:
Licensing
Explanation:
Licensing can be defined as a business agreement in which a company gives permission to another company to produce it product by issuing a license in exchange for a fee called royalty.
The license is the legal agreement between the two firms.
The firm that issues the license to another firm is called the LICENSOR
The firm that receives the license is called the LICENSEE.
Nintendo company is the licensor who gives permission/license to the game-design firms to manufacture it product.
The game-design firms is the licensee who receives the license/permission to produce another firm's product.
The game-design firms pay royalty to Nintendo company for giving it a license.
Answer:
The most you can pay for the pitcher is $17.32
Explanation:
A mark up is a percentage that is always applied on the cost to come up at a required gain over cost. The cost is always taken to be 100% when apply a mark up on cost.
If the mark up is of 27% and cost is 100% then a selling price of 22 will be equal to cost + markup.
Let cost be x.
Selling price = Cost + Mark up
22 = 100% * x + 27% * x
22 = 1x + 0.27x
22 = 1.27 x
22/1.27 = x
x = $17.3228 rounded off to $17.32
