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Damm [24]
1 year ago
6

When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important elem

ent of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?
A. production
B. selling
C. marketing concept
D. customer relationship management
Business
1 answer:
Lady bird [3.3K]1 year ago
4 0

Answer:

B. Selling

Explanation:

Selling involves all activities both personal and impersonal, aimed at finding buyer for a particular product or service. It is also an act of targeting, informing and persuading buyers to buy a product or service.

One of the main purpose of selling is to make profit. For an individual to make profit through sales, he/she must be aggressive in terms of advertising the products either through local papers or coupons and must also employ other sales strategies in order to get consumers to buy the products.

Other purpose of selling is to address the customer's area of needs by making the products suitable to their needs available and also maintain good customer relationship afterwards.

You might be interested in
In the current year, Norris, an individual, has $52,000 of ordinary income, a net short-term Capital loss (NSTCL) of $9,800 and
Tanya [424]

Answer:

The answer is an offset against normal income of $3,000 and a NSTCL move forward of $3,900.

Explanation:

Solution

Given that:

The net short term capital loss=$9800

The net Long term capital gain=$2900

The net short term capital loss is =$6900

Thus

In this case, 3000 is allowed to be set off against ordinary income and the balance of (6900 - 3000) = 3900 can be moved forward or over.

Therefore Norris report implies that an offset against normal income of $3,000 and a NSTCL carry forward of $3,900.

3 0
2 years ago
Buyer Maria and seller Doug are closing on June 1. Maria’s mortgage loan is $927.86, and $871.86 will go to interest in the firs
ikadub [295]

Answer:

$842.74

Explanation:

Data provided in the question:

Loan amount = $927.86

Interest for the first month = $871.86

Now,

Daily interest rate for 30 days =  \frac{\textup{Interest for a month}}{\textup{Total number of days in a month}}

or

=  \frac{\$871.86}{30}

=  $29.06

Now,

Doug owns the closing day,

Therefore,

Maria will pre-pay interest for 29 days i.e June 2 - 30,

= Daily interest × Number of days

= $29.06 × 29

= $842.74

4 0
2 years ago
Paxton Co. signed contracts for the purchase of raw materials to be executed the following year at a firm price of $5 million. T
arlik [135]

Answer:

Accrued Loss on Purchase Commitments $2,000,000

Explanation:

December 31, (recognition of loss on purchase commitments)

  • Dr Loss on Purchase Commitments account 2,000,000
  • Cr Accrued Loss on Purchase Commitments account 2,000,000

Since the price of raw materials lowered by 2,000,000, the company lost money on its purchase commitments:

Purchase commitments loss = contracted price - market value = $5,000,000 - $3,000,000 = $2,000,000

The loss on purchase commitments is an expense, and accrued loss on purchase commitments is a liability.

6 0
1 year ago
It is increasingly difficult for a firm to develop and sustain a competitive advantage because of the effects of globalization a
Alexus [3.1K]

Answer:

a. the rapid development of the Internet's capabilities.

Explanation:

It is increasingly difficult for a firm to develop and sustain a competitive advantage because of the effects of globalization and the rapid development of the Internet's capabilities.

Globalization can be defined as the process of developing technology, people, investments, informations, products in order to create international influences across cultures and national markets or borders. This makes it possible for various multinational enterprise or companies to break into different markets across world and compete effectively with other companies.

Also, the rapid development of the Internet's capabilities gives various companies the ability and privilege to technology and software applications to seamlessly meet the needs of customers over the web such as cloud computing services, Internet of things (IoT) etc.

7 0
1 year ago
Which of these should a company consider before implementing cloud computing technology? a)Employee satisfaction b)Information s
ioda

Answer:

Implementing cloud computing technology, the company should consider:

d)Potential cost reduction

Explanation:

Cloud computing technology uses software applications where the software and data are accessed by users and customers through the internet.  When a company considers this option of hosting its software applications and storing data, the first consideration should center on the potential cost reduction that will be gained by so doing.  Then, it is also important to consider the risks of data integrity and access levels.

8 0
1 year ago
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