Moon Flower Cosmetics Company's executives are aware that their Asian customer base is interested in advanced skin care treatmen
ts beyond Moon Flower's traditional herbal and organic compounds. Moon Flower and a large American chemical company are in discussions to create a 50-50 partnership in a new firm, which would create skin care treatments based on innovative chemical formulations that would be marketed both in Asia and the United States. Beyond being a cross-border alliance, this partnership can be called a(n):_________ a. nonequity strategic alliance.
b. joint venture
c. horizontal complementary alliances
d. equity strategic allianc
The Joint Venture strategy can be defined as an economic association that occurs between two or more companies, whose objective is to carry out a certain activity during a limited period of time.
Joint Venture operations are commonly used for various organizational purposes, such as commercial, logistical, technological, etc., in addition to being a strategy that makes it possible to accelerate business by combining business resources.
It is necessary to know that in addition to the mutual benefits, the companies that adopt this strategy also share the same risks and costs, therefore planning is necessary so that the commercial association is profitable for both companies.
Interactive marketing is one to one marketing practice which caters to individual customers. It involves marketing initiatives triggered by customer preference and behavior. It is different from the traditional methods which were campaign based. The customer-centric strategy and interactive marketing involve reacting to customer actions and by fulfilling their expectations. Different characteristics of interactive marketing are Storytelling, Layered information, Two-way interaction, etc.
2. Amount of the gain on the sale of land recognized by Lopez:
Land:
Selling price = $81,000
less Cost = $43,200
Gain on sale = $37,800
Explanation:
a) Gross margin is the difference between the selling price and the cost price of a product. It is the profit determined before business running expenses are deducted to obtain the net income or margin.
It measures the ability of the business to generate enough income to cover expenses that are normally incurred in business, like rent, utilities, and salaries and wages.
b) The Gain on sale of any capital asset is the difference between the selling price and the cost (book value). This gain is reported separately in the income statement and is the subject of capital gains tax.
The correct answer is: rational decision-making model
Explanation:
In the world of management and leadership, decision making is one of the most common, most demanding processes that have a high level of importance to determine the direction of organizations and determine how the processes that will guide the necessary activities will be to meet the objectives set.
Decision-making is fundamentally a choice between different alternatives to solve a problem in the most efficient way possible, but it cannot be taken lightly, so there are several methodologies and several types of decision-making, in this article we will discuss a bit about the "Rational model of decision making".
This model proposed by Herbert Simon is mainly characterized by the use of critical thinking to make decisions within organizations, equally applicable to everyday life. The rational model is simply to evaluate as objectively and sensibly different alternatives, with varied scenarios, causes and future results.
The answer is Persuasive judgement. In this perspective, persuasive messages are thus able to activate an attitude change that can modify behaviors of consumers, voters and individuals in general. The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion.
