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2 years ago

Cvs purchase of Aetna represents what type of fundamental strategy

Business

1 answer:

jeyben [28]2 years ago

7 0

Answer:

growth strategy

Explanation:

the options were missing:

defensive
global
growth
divisional
stability

By acquiring Aetna, CVS entered the health insurance industry. CVS was already one of the largest players in the health care industry since it owned one of the largest chain of pharmacies in the US and due to its size was able to negotiate discounts and other services with health care providers and drug producers.

The fact that one of the largest chain of pharmacies and retail health centers merges with one of the largest health insurers will give them competitive advantages, e.g. being capable of offering lower prices or earning higher higher profits (or both even).

Another important factor in this equation is consumer data, and that is going to be significant and the more information a company possesses and uses correctly, it can target more profitable consumer segments.

There are many other advantages including cutting costs, better customer service, etc.

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2 years ago

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Answer:

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Explanation:

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2 years ago