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Explanation:
Answer: Sunk cost
Explanation:
Sunk cost is a cost that is incurred by an entity, which can not be recover. When making the decision on whether to continue investing in a project which is ongoing, the sunk costs should not be considered since these type of costs can't be recovered.
Sunk costs cannot be recovered or refunded. The 10 percent discussed in the question is a sunk cost as it can't be recovered.
Answer:
A) Design competition
Explanation:
Digital watch manufacturers and manufacturers of analog watches compete against each other because their products basically satisfy the same needs. Each one offers a very different product with its pros and cons, but even though their products are so different, they can be considered substitutes.
In the concept of innovation streams, Curtab is the innovator that is trying to create a sustainable competitive advantage because it works by designing an innovative product while its competitors rely on updating old designs.
