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1 year ago

PART ONE - Healthy Habits Marketing Mix

Business

1 answer:

motikmotik1 year ago

3 0

Before opening a restaurant chain in Ontario, Healthy Habits must develop a strategic plan for products and services that meet the desires and needs of its target audience, which as specified above are parents of children 12 and under.

Some recommendations for some of the elements of the Marketing Mix for Healthy Habits are:

Based on the marketing mix, the product is the foundation of the company's existence, so the product sold must be developed to satisfy the needs and desires of potential consumers.

For a quick-service restaurant chain that wants to offer nutritious food to its target market, some product could be grilled meat and salad meals, natural fruit juices, sugar-free sweets.

The promotion aims to stimulate the demand for the product by the target market.

A promotion recommendation for Healthy Habits would be to increase advertising on social media and carry out sales promotion as a strategy to attract new consumers to know your products.

Place refers to the product distribution channels and the physical and virtual points of sale where the product will reach the consumer. It is therefore ideal that Healthy Habits uses product distribution strategies that offer the best customer experience.

It is necessary to know where your consumer is, what places he/she frequents, in order to then develop an effective distribution strategy. Some recommendations could be opening stores in malls, distributing the product in large markets, developing online sales application.

Differentiation refers to a company's ability to be perceived by its target audience differently from its competitors.

Healthy Habits and McDonald's are restaurant chains with different target markets.

Healthy Habits consumers are looking for fresh, organic food, so this can be a strategy for the company to attest to its differentiation from McDonald's, which sells processed and high-calorie meals.

Healthy Habits can therefore use advertising to highlight the core benefits of the product, such as fresh, organic meals, healthy eating, increased quality of life, etc.

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A department store has budgeted sales of 12,800 men's coats in September. Management wants to have 6,800 coats in inventory at t

BigorU [14]

Answer:

Dollar amount of purchases is 1,228,400.

Explanation:

Total purchase of suits is equal to Inventory at the end plus sales minus inventory at the beggining.

Inventory at the beggining is 4,800
Inventory at the end (management desire) = 6,800
Budgeted sales = 12,800
Purchase of suits = 6,800 + 12,800 - 4,800 = 14,800

The explanation is if i have 4,800 units at the beggining, and i want to sell 12,800, i will need to purchase the difference (8,000 units). Plus the existence needed at the end, 8,000 + 6,800 = 14,800.

The cost per unit is $83, so the total cost is 14,800 * 83 = 1,228,400.

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2 years ago

The inverse demand for a drug that treats melanoma is given by P = 3,000 – 10Q, where Q measures the number of drug treatments a

LUCKY_DIMON [66]

Answer:

Profit-maximizing price per drug treatment is $2,000

Explanation:

The "cost of production" (cost of providing all treatments) is given by the area under the cost curve

(The cost curve is the straight line C = 10Q)

It is a right triangle with one side being the quantity (Q) and the other being the cost of the last unit being produced (10Q)

So the cost of production is: $5Q^{2}$

Revenue is given by P * Q = (3,000 - 10Q) * Q

Profit = Revenue - Cost of production = 3,000Q - $10Q^{2}$ - $5Q^{2}$

To find maximum, take derivative and solve for:

3,000 - 30Q = 0 => Q = 100

Profit-maximizing quantity is 100. The price will then be P = 3,000 - 10*100 = $2,000

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2 years ago

A) You have just moved into a new apartment and are trying to arrange your bedroom. You would like to move your dresser of weigh

notsponge [240]

Answer:

A. W = 0joule

B.W = d * w * cos (90 -ø)

Explanation:

work done is force multiplied by distance since the distance covered by the dresser is zero so automatically work done in moving the dresser is 0 (zero)

B. The component of weight of box along the inclined plane = w * cos ( 90 - ø )

Where ø is the angle of inclination to the horizontal

W = weight of body due to gravity.

Since the distance traveled by box due to gravity = d

So therefore:

W = d * w * cos (90 -ø)

W = work done

N.b

See attached sketch for comprehension

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2 years ago

Levine Inc., which produces a single product, had prepared the following standard cost sheet for one unit of the product.

sergeinik [125]

Answer:

material price variance (standard price - actual price) * quantity purchased

MPV= ( 3.30 - 3.50) 2300 =$460 Unfavorable

Material quantity variance = ( standard quantity - actual quantity) standard price

MQV = ( 1920 -2300) 3.30 = $1254 Unfavorable

Labour price (rate) variance = (Standard rate - actual rate) actual hours

LRV = (12- 11.8) * 280 = $56 Favorable

Labor hours variance = ( standard hours - actual hours) * standard rate

LHV = ( 240 - 280) * $12 = $480 unfavorable

Explanation:

the complete question:

Levine Inc., which produces a single product, has prepared the following standard cost sheet for one unit of the product. Direct materials (8 pounds at $3.30 per pound) $26.40 Direct labor (1 hours at $12.00 per hour) $12.00 During the month of April, the company manufactures 240 units and incurs the following actual costs. Direct materials purchased and used (2,300 pounds) $8,050 Direct labor (280 hours) $3,304 Compute the total price, and quantity variances for materials and labor.

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2 years ago

Market demand for rhododendrons in Ann Arbor is given by D(p) = 120 - 3p and the market supply is S(p) = 3p - 30. Show all your

telo118 [61]

Answer: The answer is price is 15 equilibrium quantity is 75 Consumer surplus is 60 Producer surplus is 90

Explanation:

D=120-3P

S= 3P - 30

At equilibrium Qd=QS

120-3P=3P-30

Collect like terms

120-30=3P+3P

Divide both sides by 6

90/6=6P/6

15=P

P=15

Substitute the value of P into equation 1

120-3 (15)

120-45

=75

To calculate the consumer surplus

Equilibrium quantity-Price

75-15

=60

To calculate producer surplus

Equilibrium quantity +Price

75+15

=90

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2 years ago