Answer:
1)They would prefer to make shorts as contribution margin per unit is higher for shorts
Explanation:
Step 1. Given information.
- Sales price shirts is $24
- Variable costs shirts is $10
- Variable costs shorts $17
Step 2. Formulas needed to solve the exercise
Contribution margin = sales price - variable cost
Step 3. Calculation.
Contribution margin shirts = 24 - 10 = 14
Contribution margin shorts = 32 - 17 = 15
Step 4. Solution.
<h2>
Contribution margin shorts > Contribution margin shirts</h2>
Answer:
The correct option is D. Customize product offering and marketing strategy to local conditions
Explanation:
Global standardization strategy refers to the ability to use a particular standard of marketing internationally. In other words, it's the ability for an organization to use the same marketing strategy from one country to another country, and across various cultures.
What this means is that an organisation using the global standardization strategy will treat the world as largely one market and one source of supply with little local variation.
Therefore, the firms following the global standardization strategy will not Customize product offering and marketing strategy to local conditions
.
Answer:
Burberry is pursuing an umbrella branding strategy
Explanation:
Based on the scenario being described it seems that Burberry is pursuing an umbrella branding strategy. This type of strategy focuses on having a single brand name for the sale of two or more related products with different specs. Which Burberry is doing by having separate category of items made specifically for different target populations, such as entry-level price point items and couture items, even though they are all under the Burberry brand.
Answer:
0.794
Explanation:
Cross price elasticity of demand measures the responsiveness of quantity demanded of good A to changes in price of good B.
Cross price elasticity of demand = percentage change in quantity demanded of good A / percentage change in price of good B
Midpoint change in quantity demanded = change in quantity demanded / average of both demands
change in quantity demanded = 3300 - 3000 = 300
average of both demands = (3300 + 3000 ) / 2 = 3150
300/3150 = 0.095238 = 9.5238%
Cross price elasticity = 9.5238% / 12% = 0.794
If cross price elasticity of demand is positive, it means that the goods are substitute goods.
If the cross-price elasticity is negative, it means that the goods are complementary goods.
