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Licemer1 [7]
2 years ago
8

Zipcar wants to evaluate the company's service quality by measuring the area between a customer's expectations of desired servic

e and the minimum level of acceptable service. to do this, zipcar can use a marketing metric called the ________.
Business
1 answer:
4vir4ik [10]2 years ago
8 0
The fact that Zipcar wants to evaluate the company's service quality by measuring the area between a customer's expectations of desired service and the minimum level of acceptable service means that he is using the marketing metric called zone of tolerance.The zone of tolerance is <span>the difference between desired service and the level of service considered adequate”</span>
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