Question

How can a firm increase the life of a product without involving product changes? a. reintroduction b. product extension c. new product placement d. rebranding?

Answer 1

When a firm is experiencing lesser profit it can come up with different strategy to improve its present product rather than developing new product because improving present product involves lesser cost therefore more profit. The answer is B. Product Extension and C. New product placement.

Reintroduction is one way, it is launching the product using more creative sales and marketing strategy. It can target a new market segment, provide more information about the product and use more appealing advertisements. The product’s packaging can also be changed to make it look more attractive and fresh.

Product extension can be use as it is targeting a new market. It can involve exporting the products. This strategy may be costly but when successful will level up your product’s quality as it passed exporting quality. It is changing the market NOT the product.

New product Placement is a strategy where in the products are advertised by placing it in media. The products are shown for example in movies, the character uses the products that way it can give awareness to the viewers how the products can be used and also the brand and name of the products are advertised without direct reference to the product. It doesn’t involve changing the product’s feature only the product placement is changed to a new one.

Rebranding can also be used. It is introducing your product with a new name, changing the product’s name not only its packaging but the total appearance. It gives the product a whole new image to target new image audience or expand its audience.