Anyone know the answer to this marketing question? Howell and Associates specializes in business consulting. Currently, they ser
ve 28 percent of the market in their geographic area. George Howell, CEO, has decided to set a growth objective for his firm in an effort to expand their market share to 40 percent. According to the competitive parity budgeting method, what share of the total industry marketing effort do they need to have in order to attain their growth objective? a. 12 percent b. 46 percent c. 18 percent d. 40 percent e. 28 percent
According to the competitive parity budgeting method, in order to attain their growth objective, they would need to have 46 percent share of the total industry marketing effort. The correct answer is B.
To graph it, just graph and and see where they intersect
I would like to solve it by using math and not graphing if you don't want to see the math, just don't scroll down the graphical meathod is above, first line, just read it
hmm multiply both sides by -1 multiply both sides by minus 1 from both sides and minus 6(3^x) from both sides use u subsitution we can rewrite it as now factor I mean use quadratic formula for so for 0=u^2-16u-1, a=1, b=-16, c=-1 remember that u=3^x so u>0 if we have u=8+√65, it's fine, but u=8-√65 is negative and not allowed so therfor if you take the log base 3 of both sides you get if you use ln then then