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a_sh-v [17]
2 years ago
8

Xer-wise markets and promotes its products to consumers over the internet. melody and tom are considering a more aggressive appr

oach to generate enthusiasm for the musclemaster over the internet. they have discussed offering young adults free t-shirts and special discounts on xer-wise equipment if they will agree to hype the benefits of the musclemaster in internet chat rooms. they are even considering setting up a program in which customers get commissions for directing friends to the xer-wise website. if they adopt these strategies, tom and melody would be utilizing:
Business
1 answer:
aniked [119]2 years ago
8 0
Viral Marketing. Viral Marketing is the term used to describe everything from paying people to say positive things on the Internet to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific websites. <span />
You might be interested in
An appliance dealer must decide how many (if any) new microwave ovens to order for next month. The ovens cost $220 and sell for
Vlada [557]

Answer:

Explanation:

Order 0: we have unsold items for which the return is -25

return is -25*(.4*1+.2*2+.1*3) = -25*1.1 = $-27.50

Order 1: we have to sell at a discount if no orders, otherwise sell 1, and unsold items if demand 2 or 3

return is .3*(1/2*300-220) + (1-.3)*(300-220) + -.25*(.2*1+.1*2) = .3*-70+.7*80+-25*(.4) =

-21 + 56 - 10 = $25

Order 2: we have to sell at a discount if 0 or 1 orders, sell 1 or 2, and unsold items if demand 3

return is (.3*2+.4*1)*(1/2*300-220)+(.4*1+(.2+.1)*2)*(300-220)+-25*.1 =1*-70+1*80-25*.1 =

-70 + 80 - 2.5 = $7.50

Order 3:

return is (.3*3+.4*2+.2*1)*(1/2*300-220)+(.4*1+.2*2+.1*3)*(300-220) = 1.9*-70 + 1.1*80 =

-133 + 88 = -$45

Order 1, with a return of $25, as this is the highest return.

b) If we had a perfect information, we would never pay a penalty for underordering or suffer a discounted return from over-ordering

(.4*1+.2*2+.1*3)*(300-220) = 1.1*80 = $88

Then, the value of perfect information is $88 - $25 = $63

c) P(D=0|F) = P(F|D=0)*P(D=0)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.1*.3/(.1*.3+.2*.4+.3*.2+.9*.1)=.03/.26 = 3/26

P(D=1|F) = P(F|D=1)*P(D=1)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.2.4/(.1*.3+.2*.4+.3*.2+.9*.1)=.08/.26 = 4/13

P(D=2|F) = P(F|D=2)*P(D=2)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.3*.2/(.1*.3+.2*.4+.3*.2+.9*.1)=.06/.26 = 3/13

P(D=3|F) = P(F|D=3)*P(D=3)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.9*.1/(.1*.3+.2*.4+.3*.2+.9*.1)=.09/.26 = 9/26

P(D=0|U) = P(U|D=0)*P(0)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.8*.3/(.8*.3+.3*.4+.1*.2+.1*.1)=.24/.39 = 8/13

P(D=1|U) = P(U|D=1)*P(1)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.3*.4/(.8*.3+.3*.4+.1*.2+.1*.1)=.12/.39 = 4/13

P(D=2|U) = P(U|D=`)*P(`)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.1*.2/(.8*.3+.3*.4+.1*.2+.1*.1)=.02/.39 = 2/39

P(D=3|U) = P(U|D=3)*P(3)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.1*.1/(.8*.3+.3*.4+.1*.2+.1*.1)=.01/.39 = 1/39

P(N|D=0 = 1-.1-.8 = .1

P(N|D=1) = 1 - .2 - .3 = .5

P(N|D=2) = 1 - .3 - .1 = .6

P(N|D=3) = 1 - .9 - .1 = 0

P(D=0|N) = P(N|D=0)*P(D=0)/(P(N|D=0)*P(D=0)+P(N|D=1)*P(D=1)+P(N|D=2)*P(D=2)+P(N|D=3)*P(D=3))=.1*.3/(.1*.3+.5*.4+.6*.2+.0*.1)= .03/.35 = 3/35

P(D=1|N) = P(N|D=1)*P(D=0)/(P(N|D=0)*P(D=0)+P(N|D=1)*P(D=1)+P(N|D=2)*P(D=2)+P(N|D=3)*P(D=3))= .5*.4/(.1*.3+.5*.4+.6*.2+.0*.1)= .20/.35 = 4/7

P(D=2|N) = P(N|D=2)*P(D=2)/(P(N|D=0)*P(D=0)+P(N|D=1)*P(D=1)+P(N|D=2)*P(D=2)+P(N|D=3)*P(D=3))= .6*.2/(.1*.3+.5*.4+.6*.2+.0*.1)= .12/.35 = 12/35

P(D=3|N) = 0

If the result of the survey is an F, we have

P(D=0|F) = 3/26

P(D=1|F) = 4/13

P(D=2|F) = 3/13

P(D=3|F) = 9/26

If the order is 0, the return is -25*(1*4/13+2*3/13+3*9/26) = -25*47/26 = -1175/26 = -$45.19

If the order is 1, the return is 3/26*-70+(1-3/26)*80+-25*(1*3/13+2*9/26) = 515/13 = $39.62

If the order is 2, the return is (3/26*2+4/13)*-70+(1*4/13+2*(3/13+9/26))*80 + -25*9/26 =

1835/26 = $70.58

If the order is 3, the return is (3/26*3+4/13*2+3/13)*-70+(1*4/13+2*3/13+3*9/26)*80 =

795/13 = $61.15

We should order 2.

P(D=0|U) = 8/13

P(D=1|U) = 4/13

P(D=2|U) = 2/39

P(D=3|U) = 1/39

If we order 0, the return is (4/13*1+2/39*2+1/39*3)*-25 = -475/39 = -$12.18

If the order is 1, the return is 8/13*-70+(1-8/13)*80+-25*(1*2/39+2*1/39) =-580/39= -14.87

If the order is 2, the return is (8/13*2+4/13)*-70+(1*4/13+2*(2/39+1/39))*80 + -25*1/39 =

-2785/39= -$71.41

If the order is 3, the return is (8/13*3+4/13*2+2/39*1)*-70+(1*4/13+2*2/39+3*1/39)*80 =

-1780/13 = -$136.92

Order 0

P(D=0|N) = 3/35

P(D=1|N) = 4/7

P(D=2|N) = 12/35

P(D=3|N) = 0

If we order 0, the return is (4/7*1+12/35*2)*-25 = -220/7 = -$31.43

If the order is 1, the return is 3/35*-70+(1-3/35)*80+-25*(1*12/35) = 410/7 = $58.57

If the order is 2, the return is (3/35*2+4/7)*-70+(1*4/7+2*12/35)*80 = 340/7 = $48.57

We don't order 3, as the probability of 3 is 0

we order 1

We order 2 if there is an F, 0 if there is an N, and 1 if there is a U.

d) P(F) = .26

P(N) = .39

P(U) = .35

Then, the expected return is .26*1835/26 +-475/39*.39 + 410/7*.35 = $34.10

Since we make $25 if we just take 1, we should pay up to $34.10-$25 = $9.10 for the survey.

5 0
2 years ago
Tressor company is considering a 5-year project. the company plans to invest $90,000 now and it forecasts cash flows for each ye
Ad libitum [116K]

Interest rate Present value of an annuity

of $1 factor for year 5

10% 3.7908

12% 3.6048

14% 3.4331

Calculate the internal rate of return to determine whether it should accept this project.

The project should be accepted because it will earn more than 14%.

The project should be accepted because it will earn more than 10%.

The project will earn more than 12% but less than 14%. At a hurdle rate of 14%, the project should be rejected.

The project should be rejected because it will earn less than 14%.

The project should be rejected because it will not earn exactly 14%.

Answer : The IRR of the project is 15.24%.

The project should be accepted since it will earn more than 14%.

The NPV at 10% is $ 12351.6

The NPV at 12% is $7329.6

The NPV at 14% is 2693.7

Since NPV is positive at 14%, we may safely conclude that the IRR of the project is greater than 14%.

The NPV at 15% is 90,508.19

The NPV at 16% is 88,405.93

By interpolation, we can determine that the IRR of the project is 15.24%.

8 0
2 years ago
Typhanie, a customer service representative with WestComm Wireless Services, was asked by one of her customers if WestComm would
insens350 [35]

Answer:

E. Centralized Authority.

Explanation:

As Typhanie, a customer service representative with WestComm Wireless Services, was asked by one of her customers if WestComm would be interested in joining the chamber of commerce to meet potential customers and increase its contacts in the local business community. Typhanie believes this is a very good idea and approached her manager, Deondre, about becoming a chamber member. Deondre said to Typhanie, "Because the cost of membership is over $500 and you will have to leave the office to attend meetings, I will have to get approval from management above me." WestComm is an example of an organization with centralized authority.

In centralized authority, the decisions are made from the top level management or decisions are made from certain managers. Anyone can't make decisions by his or her own in this kind of management style. This system has many flaws as well. As we have seen here in this case, Typhanie is interested in going to chamber of commerce which definitely will be very good for the organisation but when she approached her manager Deondre, he said he even himself can't decide about it, he has to get the orders from his boss. Although the event can be good for the organisation but centralized decision making has made it almost impossible.

8 0
2 years ago
Honeycutt Co. is comparing two different capital structures. Plan I would result in 12,700 shares of stock and $109,250 in debt.
velikii [3]

Answer: $47.50

Explanation:

The price pr share given debt and the number of shares if the company had both an all equity structure and a mixed structure can be expressed as;

Price per Share = Debt Value / (Number of Shares under All-equity plan - Number of shares under mixed plan)

Price per share = 109,250 / (15,000 - 12,700)

= 109,250 / 2,300

= $47.50

4 0
2 years ago
Which of the following marketing variables is concerned with design, quality, and packaging? O A. Promotion O B. Place O C. Pric
Gala2k [10]

Answer:

promotiopeicen

Explanation:

product

8 0
2 years ago
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