Answer:
A) 964,286
B) 14
C) 750,000
Explanation:
The portfolios expected return = (0.5 x $70,000) + (0.5 x $200,000) = $35,000 + $100,000 = $135,000
If the risk free investment yields 6% per year, and you require a risk premium of 8%, then the total interest rate that the portfolio yields must be 6% + 8% = 14%
you will be willing to pay: $135,000 / 14% = $964,286 for the portfolio
if the risk premium increase by 4%, then the price of the portfolio will decrease to: $135,000 / 18% = $750,000
Answer: e. requires consumers to learn entirely new patterns of behavior and product usage
Explanation: Innovation could be described as the introduction of something new to the market, this coid be marked by changes in the working principle or implementation or modification of new product features or even a complete overhaul of previoulsy existiing functions. A Discontinous innovation can be explained as a total change or complete overhaul in the type of product produce. It is marked by having a complete difference from the previously existing versions. As such, there is a shift or change in the usage of the product which is totally different from that which exists with the previously adopted versions.
Answer:
A
Explanation:
According to all what Kyle said about working on a software team it shows he is enthusiastic about that job
Answer:
Selling
Explanation:
Marketing refers to the process of designing , promoting and distributing products and services driven by an objective of customer satisfaction, achieved through satisfaction of customer wants in the best possible manner.
Following are the four eras of marketing:
- Production era: This era was characterized by abundant raw materials, new mechanical methods. Herein, companies majorly dealt in a single product and marketing efforts were confined to brochures or catalogs.
- Selling era: In this era companies began focussing upon gaining a competitive edge, characterised by campaigns and customer needs assumed importance.
- Brand Marketing: Herein the position of a brand manager was created to assume responsibility for all brand related activities which included it's marketing and competition became intense.
- Relationship Marketing : Under this era which is the current era, the focus of marketers has shifted to customer needs, maintaining good business-customer relationships and their ultimate satisfaction.
The given case corresponds to the selling era, wherein promotion has been emphasized with significant portion of the budget being allocated to such activity.
