Answer:
B. targeting strategy and marketing mix
Explanation:
In business, Targeting strategy refers to a strategy that a company implemented to sell their product to specific group of consumers.
In pepsi's case, they focus their targeting strategy toward the consumers who want a refreshing drink.
Marketing mix is a marketing strategy that is revolved around product, price, place, and promotion. Companies could utilzie this 4 factors to create a business model that can make their targeting strategy succesful.
In pepsi's case:
They sold their product in almost every convenience store <u>(place) .</u> Making it easier for consumers who currently crave refreshing drinks. The <u>price </u>of Pepsi's product is very affordable.
<u>They designed and promote their produc</u>t to obtain a reputation as refreshing a product that can relinquish your thirst. You can see it in most of their advertising. Most of it consist of people in a hot weather that craves something cold and refreshing.
Answer:
COFFEE SHOPS would have a larger potential customer base.
NEW SHOE STORE is geared toward individuals with more disposable income.
Explanation:
The logic here is quite simple, households earning $25,000 or more are likely to be customers of the coffee shops. This also includes households earning $55,000 or more. So the consumer base of coffee shops is very large.
On the other hand, only households earning $55,000 or more are likely to be customers of the new shoe store. Since there are fewer households that earn $55,000 or more, their consumer base will be smaller and it should rather focus on people with more disposable income.
Even if 90% of the people earn above $55,000 and only 10% earn between $25,000 - $55,000, the consumer base of coffee shops will always be larger since it includes almost everyone.
I guess the correct answer is be inward looking, focusing on selling what the firm makes.
Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to be inward looking, focusing on selling what the firm makes.
Answer:
yield to maturity = 7.06%
Explanation:
yield to maturity (YTM) is calculated using the following formula:
YTM = {C + [(FV - PV) / n]} / [(FV + PV) / 2]
- FV = $2,000
- PV = $1,902.14
- C = $2,000 x 6.48% x 1/2 = $64.80
- n = 12 x 2 = 24
YTM = {64.80 + [(2,000 - 1,902.14) / 24]} / [(2,000 + 1,902.14) / 2] = (64.80 + 4.0775) / 1,951.07 = 0.0353 or 3.53% semianually or 7.06% annually
Since the bond sells at a discount, its yield to maturity will be higher than the coupon rate.
