You are the editor of a publishing company and are careful to register all of your books with the U.S. Copyright Office. One of
your star authors, Jackie Yolan, just published his latest crime mystery, “Seven Ways to Get Away.” The new book is popular in the United States, and you are interested in distributing the novel abroad. You soon learn that a company in India is publishing a very similar book in the Hindi language. You believe the book will be as popular in India as it is in the United States. You know that filing a copyright lawsuit is an option. Discuss the various alternatives you have available besides filing a lawsuit in order to protect the value of your business.
Well, us copyright and foreign copyright laws are different, but you first have to consider timing of publication; also, just because the Hindi author is considering publication does not mean s/he will actually go through with it or be successful. So you may actually “win” the race to registration protection. Alternatively, you can also consider whether the Hindi publisher will sell the rights to you if the Hindi author/ publisher does end up publishing before you do in Hindi. Another option is whether you can get protection by publishing in other Indian dialects for your version of the story.
The relationship between profitability and risk can be stated in other terms. When faced with a high level of uncertainty about the outcome of an investment, one might expect higher remuneration to outweigh the high risk.
For example, if you lend money to someone with a timely repayment history of your loans, you could accept a low interest rate in return. However, if you lend money to a manifestly unreliable person, you are likely to demand higher returns to compensate for the increased risk of default. This is often called the risk-benefit balance.
Swen is using product/service repositioning strategy.
Explanation:
Product Repositioning simply refers to the art of altering the target markets perception of one's product and or services.
Swen is still in the clothing business. He has only changed the way he delivers it to the target consumers.
Of course, this sometimes calls for a change in product mix (which refers to altering the type of products being offered). However, the central idea of the strategy still holds as customers now see the business differently.
This type of strategy is easier to pull off for start-ups, or unpopular businesses trying to make a comeback. Where the business is a well-established brand, it can prove extremely difficult and may be costly.
