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olya-2409 [2.1K]
1 year ago
13

When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-spee

d Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.
Business
1 answer:
Butoxors [25]1 year ago
4 0

Answer:

define the problem and research objectives

Explanation:

According to my research on the marketing research process, I can say that based on the information provided within the question their first step was to define the problem and research objectives. This allows the company to come up with the right strategy for this specific situation in order to achieve their objectives.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

You might be interested in
Total fixed costs for Green Planes Inc. are​ $150,000. Total​ costs, including both fixed and​ variable, are​ $600,000 if​ 140,0
ki77a [65]

Answer:

The correct answer is C.

Explanation:

Giving the following information:

Total fixed costs for Green Planes Inc. are​ $150,000. Total​ costs, including both fixed and​ variable, are​ $600,000 if​ 140,000 units are produced.

First, we need to calculate the unitary variable cost:

Unitary variable cost= (total cost - fixed cost) / number on units

Unitary variable cost= (600,000 - 150,000)/ 140,000= $3.21 per unit

Now, we can calculate the total variable cost for 230,000 units:

Total variable cost= 3.21*230,000= $738,300

8 0
2 years ago
During the fiscal year ended December 31, 2020, the City of Johnstown issued 5% general obligation serial bonds in the amount of
Fofino [41]

Answer:

C)  As an other financing source in the debt service fund and as an other financing use in the capital projects fund.

Explanation:

The options are missing:

  • A)  As a revenue in the debt service fund and as an expenditure in the capital projects fund.
  • B)  As an other financing source in the capital projects fund and as an other financing use in the debt service fund.
  • C)  As an other financing source in the debt service fund and as an other financing use in the capital projects fund.
  • D)  As a special item in both the debt service and capital project funds.

Other financing sources is an account used by governments to record non-operating revenues and expenditures. The debt service fund is the money that the government has set aside to pay for its outstanding bonds. The capital projects fund is the account used by the government to record expenses related to certain projects.

4 0
1 year ago
Brad, an employee for a sports marketing firm, feels he has been treated unfairly by the organization. He helped three other emp
lubasha [3.4K]

Answer:

Brad would likely to react by reducing the efforts on future projects.

Explanation:

In accordance with the equity theory, it states that if an employee feels or perceive inequity, then they will try to create equitable exchanges of their rewards and their efforts. The common reaction in this situation would be is to reduce the efforts on further or future project.

6 0
2 years ago
Assume that the economy has three types of people. 20% are fad followers, 75% are passive investors and 5% are informed traders.
mojhsa [17]

Answer: a. 11.5%

Explanation:

Fad followers are those investors who follow a trend when it emerges and as such their betas will be less than that of informed traders because the informed traders would have acted first.

Using the Capital Asset Pricing Model to calculate expected return.

Er = Rf + b( Rm - Rf)

Er = Expected return

Rf = Risk Free Rate

b = Beta

Rm = Market Return.

The Expected Return for the Informed Investors is,

= 4% + 1.4 ( 10% - 4%)

= 4% + 1.4 ( 6%)

= 12.4%

With the Fad followed expected to have a lower beta and therefore a lower expected return than the Informed Investors, the only suitable option is the 11.5%.

3 0
1 year ago
A proposed project has fixed costs of $83,000 per year. The operating cash flow at 9,100 units is $ 102,900. Ignoring the effect
natta225 [31]

Answer:

Ignoring the effect of taxes, what is the degree of operating leverage?

  • 1.81

If units sold rise from 9,100 to 9,500, what will be the increase in operating cash flow?

  • $8,171.43 or 7.94%

what is the new degree of operating leverage?

  • 1.75

Explanation:

degree of operating leverage = (units sold x contribution margin) / [(units sold x contribution margin) - fixed costs]

(units sold x contribution margin) - fixed costs] = $102,900

units sold x contribution margin = $102,900 + $83,000 = $185,900

degree of operating leverage = $185,900 / $102,900 = 1.81

contribution margin = $185,900 / 9,100 = $20.4286

operating cash flow (at 9,500 units) = (9,500 x $20.4286) - $83,000 = $111,071.43

operating cash flow will increase by $8,171.43 or 7.94%

new degree of operating leverage = $194,071.43 / $111,071.43 = 1.75

8 0
1 year ago
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