Question

Younjin is a purchasing agent for Acme Enterprises. One of the products she is responsible for is copier paper for the company's copiers. The company makes lots and lots of copies so they use more than 60 cases of copier paper each week. Recently, one of her colleagues, Bruce has been complaining that the copiers are jamming a lot. She thinks it might be because the paper is the wrong kind for the company's copiers. Also, the chairman of the board made a speech to all of the employees stating that the company is going to become environmentally sensitive and there will be bonuses for people who can improve the company's environmental record. Younjin had heard that some recycled paper is as good or better than standard copier paper. She decides to re-think where she is buying her copier paper. Younjin will probably treat copier paper as a __________ decision?

Answer 1

Answer:

Modified rebuy.

Explanation:

The buyer in a modified rebuy wants to change product specifications, price, delivery requirements, or other terms. The out suppliers see this as an opportunity to propose a better offer to gain some business.

Characteristics:

-buyers feel they can make significant advances if they review their buying situation on a regular basis.

-often, changes in styles, materials or even alternative solutions facilitate this review.

-Another reason for modified rebuy is dissatisfaction with present suppliers.

-new supplier was able to find the present supplier´s weaknesses and offered buyers new alternatives to fix their problems.