Question

​Revel Inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official Web site so that its logistics issues can be solved. With this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. In this case, Revel Inc. focuses on the _____ element of the marketing mix.

Answer 1

Answer:

The answer is: Place

Explanation:

The four elements of the marketing mix (4 P´s) are:

• Price
• Product
• Place
• Promotion

Place (or distribution) refers to the point of sale.

Before Amazon, retailers would pay high prices for the right place to set up a store, "location, location, location" was everything. But internet sales shattered that scheme, just ask Sears or JC Penny about it.

With internet sales you can sell your product anywhere (all around the world) and many times you don´t even need a physical store. All you need are good logistics.