Question

Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on?

Answer 1

Answer:

Interaction rate (participation) = number of actions in our publications (sum of comments, likes, recommendations, clicks, shares ...) / users reached * 100

Explanation:

Interaction Rate for a Post

For a post, the interaction rate is relatively simple: it's the number of interactions (e.g. reactions, comments, shares), accounting for weights (e.g. if you give shares 3x the weight, they get 3x the interactions), divided by the account size (followers/page likes) at the time of posting.