<span>It is clear that consumers in the area are able and willing to purchase custom outdoor shoe equipment. Data from surveys and market research demonstrate that the standard of living is high enough for my product. These data also demonstrate that new coffee shops are not in demand in my community. A new coffee shop may be successful, but it would be a bigger risk considering the capital need and the amount of competition already present.</span>
Answer:
Macroenvironment
Explanation:
A macroenvironment is the environment that exists outside an organization. It consists of factors such as the economy of a whole country. An organization has no direct control over the macroenvironment.
An organization needs to know as much as it is possible to know about the macroenvironment. With this knowledge an organization can improve the goods or services they provide. In other words it helps an organization to target their desired market in the best way possible.
When trying to penetrate the market in another country, American company will have to deal with the fact that they have to solve several problems due to the different in culture and political climate.
To minimize the risk, choosing joint venture option with local establishment may be the best option so they can handle the local aspect of the business while pepsico could focus solely on the internal aspects
I believe the answer is: C.casuistry
casuistry refers to a form of reasoning that sound clever when being said but is based on non-logical reasoning. Usually, Casuistry commonly can be heard when people with excellent communication skills is speaking about the topic related to morality.
