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Troyanec [42]
2 years ago
12

If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then a

sks "Why is it important that the phone be well built?" and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________.
A) brand personificationB) projective techniqueC) visualizationD) ladderingE) Zaltman Metaphor Elicitation Technique
Business
1 answer:
ra1l [238]2 years ago
6 0

Answer:

D. laddering

Explanation:

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Kohl Co, provides warranties for many of its products. The January 1, 2019, balance of the Estimated Warranty Liability account
Brums [2.3K]

Answer and Explanation:

The computation is shown below;

a. For Warranty Expense

= Sales × Estimated Warranty Percentage%  

= $4,144,400 × 0.87%%

= $36,056.28

b)

The amount that should be reported is

Opening Balance of Estimated Warranty Liability Jan. 1, 2019 $42,635

Less: Actual warranty costs in 2019 ($26,750)

Add: Warranty expense accrued in 2019 $35,056

Closing  Balance of Estimated Warranty Liability Dec. 31, 2019 $50,941

8 0
2 years ago
Zhao Co. has fixed costs of $390,600. Its single product sells for $181 per unit, and variable costs are $119 per unit. If the c
Montano1993 [528]

Answer:

37 %

Explanation:

Margin of safety is the difference between expected profit and the break-even point. It is expressed as a percentage of the sales level. the formula is as below

the margin of safety = budgeted sales - break-even/ budgeted sales x 100

For Zhao Co.  ltd break-even point is:

Using the contribution margin formula,

break-even = fixed cost/contribution margin per unit

Fixed cost = $390, 600

Contribution margin per unit = Selling price - variable costs

=$181- $119= $62

Breakeven in units = $390,000 / $62 =$6300 units

Break even in dollars = $6300 x $181= 1, 140,300

Expected sales = 10,000 units

sales in dollars = 10,000 x $181=  1, 810, 000

The margin of safety

=  1 810,000- 1140,000/ 1810,000 x 100

=670,000/1810,000 x 100

=0.370165 x 100

=37.016 %

= 37 %

4 0
2 years ago
A company needs $8 million in new capital for expanded composites manufacturing. It is offering small-denomination corporate bon
Softa [21]

Answer:

nominal interest rate = 4% annual

effective interest rate =  5.56% annual

Explanation:

the bond's nominal rate is basically the coupon rate

to calculate the bond's effective interest rate we must calculate its yield to maturity:

YTM = [coupon + [(face value - present value) / n]} / [(face value + present value) / 2]

  • coupon = $1,000 x 4% x 1/2 = $20
  • FV = $1,000
  • PV = $800
  • n = 40

YTM = [20 + [(1,000 - 800) / 40]} / [(1,000 + 800) / 2]

YTM = 25 / 900 = 2.777 semiannual ⇒ 5.56% annual

6 0
2 years ago
Henry Hacker, a professional golfer who was having trouble with his driver, decided to skip the next two tournaments on the PGA
goblinko [34]

Answer:

The earnings foregone by skipping the two tournaments on the PGA tour is cost of opportunity

Explanation: The cost of opportunity of an economic decision that has several alternatives is the value of the best unrealized option. In other words, it refers to what a business stops earning, when choosing an alternative among several available. In this case are the prizes the golf player lost for not playing the tournments.

5 0
2 years ago
Land held for possible plant expansion would be included as an operating asset when computing return on investment (ROI).
Softa [21]

Answer:

B. False

Explanation:

Land held for possible plant expansion would NOT be included as an operating asset when computing return on investment (ROI).

Return on investment (ROI) is used to measure the profitability of an investment. It helps to compare the gain or loss from an investment in relation to its cost.

Return on investment can be used to determine

1. Profitability of a stock investment,

2. Profitability of the purchase of a business investment

3. Profitability of a real estate business

ROI = Net return / cost of investment × 100

Net return= Final value of investment - initial value of the investment

6 0
2 years ago
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