Complete Question:
Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?
Group of answer choices
A. Negative keywords
B. Organic keywords
C. Native keywords
D. Generic keywords
E. Branded keywords
Answer:
E. Branded keywords.
Explanation:
In this scenario, Ben & Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben & Jerry's Chunky Monkey" and "Ben & Jerry's Cherry Garcia." The type of keywords that the firm is buying is generally referred to as branded keywords.
A branded keyword can be defined as any query of a database through a search engine such as Google which includes the name of the business firm or company.
This ultimately implies that, a branded keyword is any query or search phrases that combines the name of a firm or brand and other branded terms associated with the firm such as product name, type, motto etc. Branded keywords is a strategic marketing process or approach which helps to make business firms or brands available to online customers and the target market or audience.
Answer:
Break-even point (dollars)= $574,000
Explanation:
Giving the following information:
Selling price per unit $ 200.00
Variable expense per unit $ 58.00
Fixed expense per month $ 407,540
<u>To calculate the break-even point in dollars, we need to use the following formula:</u>
Break-even point (dollars)= fixed costs/ contribution margin ratio
Break-even point (dollars)= 407,540 / [(200 - 58)/200]
Break-even point (dollars)= $574,000
Answer:
The correct answer is Identifying the problem
Explanation:
The first step to solve the problems is their identification and for this there are different techniques such as Cause - Effect Analysis (Ishikawa Fishbone Chart), Problem Tree, Zopp Method, Vester Matrix ... very graphic and visual methods for problem detection My recommendation, in addition to the use of these techniques, is to make a list of all the problems that can be detected.
Problems can be detected:
- Directly, through signals in the environment.
- Through variations in the historical behavior of the company (Necessary the use of measurable or indicators).
- Anticipating trends or future indicators.
Answer:
The last option is wrong, the correct option to that question is: Extreme Programming.
And the correct answer is that option.
Explanation:
To begin with, the name of <em>"Extreme Programming"</em> refers to a specific methodology of development of software that mainly focuses in the improvement of software quality and the responsiveness to changing customers requirements. Moreover, this methodology best fits in the cases where the system project comes with unclear requirements and where there is a short time schedule due to the fact that as a type of agile software development it advocates frequent releases in short time cycles that are primarily focus on introducing checkpoints in where the requirements of the consumers who are unclear can be adopted.
Answer: In the inelastic portion of the demand curve
Explanation:
The city will charge in the inelastic portion of the demand curve, because in that portion the percentage increase in price will be greater than the percentage decrease in demand. Therefore, the price increase will not only compensate for the decrease in demand but will also allow an increase in income.