Answer:
The answer is b) describe how to create intense and active loyalty relationships with customers.
Explanation:
The resonance model refers to the nature of the consumer's relationship with the brand, and the degree of synchronization that the consumer has with the brand. It is about answering questions that serve to define as a brand/company, questions that deepen issues of how the company is perceived by the target audience and will be the differential point that will generate the correlation of mutual interests with the brand and the consumer.
Answer:
Secondary data technique is not perfect for marketing research
Explanation:
The secondary method is useful, as it is difficult to perform or conduct a new survey. More, importantly using secondary data technique in marketing research is not an ideal method, because the data may be inaccurate or outdated. The pharmaceutical company was performing marketing research, and usually, the availability of new marketing data is challenging to get from secondary sources.
Answer:
Securities and exchange commison(SEC).
Explanation:
When a student acquired college degree in book keeping for four years, a certification as a certified public accountant (CPA) will increase his/her chances of getting job openings and also enable filing of reports with securities and exchange commission(SEC).
In order to be known as a CPA, one has to write and pass the examinations and get endorsed before being allowed to file reports with the commission.
Answer:
agents
Explanation:
Tourism uses agents to commercialize the travel packages.
Answer:
Direct material price variance= $1,200 favorable
Explanation:
Giving the following information:
Standard price= $8 per gallon
Last month, 3,000 gallons of direct materials were purchased for $22,800.
To calculate the direct material price variance, we need to use the following formula:
Direct material price variance= (standard price - actual price)*actual quantity
Actual price= 22,800/3,000= $7.6 per gallon
Direct material price variance= (8 - 7.6)*3,000= $1,200 favorable