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Oxana [17]
2 years ago
10

Leo Burnett developed a promotional campaign for Hallmark with two purposes: (1) to raise awareness about the fight against AIDS

in Africa and (2) to make cards more relevant to a younger audience. The portion of this campaign that focused on the fight against AIDS could be categorized as _________________ advertising.
Business
1 answer:
mash [69]2 years ago
7 0

Answer: Advocacy Advertising

Explanation:

Advocacy advertising is known as the practice of marketing in order to support or encourage a specific idea or a cause. This type of advertising is contemplated to be set in motion in the interest of an organization or a group or public and thus usually does not tends to promote a commodity or a service.

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Careco Company and Audaco Inc are identical in size and capital structure. However, the riskiness of their assets and cash flows
LenKa [72]

Answer:

E) if the firm evaluates these projects and all other projects at the new overall corporate wacc, it will probably become riskier over time.

Explanation:

Before the merger, Audaco would have rejected any project with an IRR of less than 12% (more risky investments) while Careco only required a 10% IRR (less risky projects). But after the merger the combined WACC will be lower than Audaco's, but higher than Careco's. Therefore, the new merged company will start accepting more risky projects and that tendency will continue over time. Eventually, the company's WACC will have to adjust and increase, and the cycle will continue.

5 0
2 years ago
Juarez Builders incurred $285,000 of labor costs for construction jobs completed during the month of August, of which $212,000 w
soldi70 [24.7K]

Answer:

Dr Factory overhead   $73,000

Cr Factory wages payable           $73,000

Being cost of indirect labor for the month

Explanation:

The factory overhead cost account needs be debited because the cost is an indirect cost of production, this is also due to the fact that the transaction is an increase in expense as increase in expense account is automatically a debit entry.

The corresponding entry was credited to factory wages payable as the amount is owed to factory workers,as a result it remains in payable account until it is eventually settled in cash which would mean the cash account is credited and the factory  wages payable account is debited.

7 0
2 years ago
Read 2 more answers
When a complaint is lodged, or when inappropriate activity is brought to the attention of management, the manager should wait to
Natali [406]

Answer:

False

Explanation:

Manager should start investigation as soon as complaint is brought to his notice. He must not wait for the charge to be proven. He should be the one taking lead on the investigation and responsible for investigation. And after investigation if charge is proven then he is supposed to apply penalty according to company's policy. And if not proven then talk to individual who brought the charge and give them proof.

7 0
2 years ago
Bioplus Inc. has introduced a new anti-aging cream in the market with a price that is higher than those of similar products from
netineya [11]

Answer:

late in the message, after most of the advantages of a product have been discussed.

Explanation:

The stardard procedure for introducing a higher price especially for new products is to include it after sharing the advantages of the new product.

It is essential because the core message that people or intending buyers want to hear are the benefits of the new product and how it can work better than what they have been using before.

The pricing should come at a later stage after which most of the information have been shared and not at the begining otherwise , it will scare intending buyers away due to its high price coupled with the fact that there exist similar product for other brand with lower prices in the market.

8 0
2 years ago
Which of the following is the most accurate statement regarding the federal budget?
hoa [83]
The Federal Reserve System controls the monetary policy in the United States. They influence short-term interest rates and also determine the size of the money supply. The Federal budget is very hard to balance and <span>has been a concern and is difficult to achieve. The President sends the budget to Congress who must approve it.
</span>
4 0
2 years ago
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