Question

Leo Burnett developed a promotional campaign for Hallmark with two purposes: (1) to raise awareness about the fight against AIDS in Africa and (2) to make cards more relevant to a younger audience. The portion of this campaign that focused on the fight against AIDS could be categorized as _________________ advertising.

Answer 1

Answer: Advocacy Advertising

Explanation:

Advocacy advertising is known as the practice of marketing in order to support or encourage a specific idea or a cause. This type of advertising is contemplated to be set in motion in the interest of an organization or a group or public and thus usually does not tends to promote a commodity or a service.