Question

Marigold Corp. sells two types of computer hard drives. The sales mix is 30% (Q-Drive) and 70% (Q-Drive Plus). Q-Drive has variable costs per unit of $120 and a selling price of $180. Q-Drive Plus has variable costs per unit of $135 and a selling price of $225. The weighted-average unit contribution margin for Marigold is
(A) $81.
(B) $180.
(C) $69.
(D) $90.

Answer 1

Answer:

(A) $81

Explanation:

Sales mix: 30% QD and 70% QD+.

QD Variable costs per unit = $120

QD selling price = $180

QD+ Variable costs per unit = $135

QD+ selling price = $225

The unit contribution for the Q-Drive is:

$U_{QD} = 180-120 = \ 60$

The unit contribution for the Q-Drive+ is:

$U_{QD+} = 225-130 = \ 90$

The weighted-average unit contribution margin for Marigold is

$UC= (0.3*U_{QD})+(0.7*U_{QD+})\\UC= (0.3*60)+(0.7*90)\\UC =\ 81$

The answer is (A) $81.