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ankoles [38]
1 year ago
8

To ________, a marketer would most likely ask target audience members whether they remember the message, how many times they saw

it, and what points they remember.
A) select a message sourceB) collect feedbackC) select a message channelD) plan a media purchaseE) design a marketing appeal
Business
1 answer:
ratelena [41]1 year ago
8 0

Answer:

The correct answer is the option B: collect feedback.

Explanation:

First of all, the term<em> </em><em>feedback</em> refers to the<em> amount of information</em> that the marketer receives from the target audience in order <em>to understand if the decisions made were good</em> or if they were bad then understand in what they made a mistake and correct it.

Secondly, it is understandable that in order to do that the marketer needs to <em>ask the target audience </em>questions that might give important information such as <em>the frecuency that they saw the message, also if they remember the message and what points of it they can remember</em>.

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Exercise 8-3
7nadin3 [17]

Answer:

(a) Prepare the entries to record sales and collections during the period.

  • It had net credit sales of $800,000  

Dr Accounts receivable $ 800,000

Cr Sales $ 800,000

  • Collections of $763,000.

Dr CASH $ 763,000

Cr Accounts receivable $ 763,000

(b) Prepare the entry to record the write-off of uncollectible accounts during the period.

  • It wrote off as uncollectible accounts receivable of $7,300  

Dr Allowance for Uncollectible Accounts $ 7,300

Cr Accounts receivable $ 7,300

(c) Prepare the entries to record the recovery of the uncollectible account during the period.

  • However, a $3,100 account previously written off as uncollectible was recovered before the end of the current period.  

Dr Accounts receivable $ 3,100

Cr Allowance for Uncollectible Accounts $ 3,100

(d) Prepare the entry to record bad debt expense for the period.

  • Uncollectible accounts are estimated to total $25,000 at the end of the period.  

Dr Bad Debt Expense $ 20,200

Cr Allowance for Uncollectible Accounts $ 20,200

Explanation:

If the company applies the allowance method, it means that the account Allowance for Uncollectible Accounts must show as balance the estimated value of $25,000

Because the company already has a CREDIT balance in the Allowance for Doubtful Accounts it's necessary to register an entry that complement the existing value and reflect the estimated value, $ 20,200  

Bad accounts are those credits granted by the company and there is no possibility of being charged.

When customers buy products on credits but the company cannot collect the debt, then it's necessary to cancel the unpaid invoice as uncollectible.

One way is to directly cancel bad debts at the time it was decided that the credit is bad, the total amount reported as bad debt expenses negatively affect the income statement and the accounts receivable are reduced by the same amount, less assets

The other way is to determine a percentage of the total amount of accounts receivable as bad debts, there are many ways to analyze accounts receivable and calculate the value of bad debts.

When the company has the percentage of uncollectible accounts, the required journal entry is Bad Expenses (debit) with Reserve for Bad Accounts (credit)

At the time of cancellation, since the expenses were recognized before, we only use the Allowance for Uncollectible Accounts (Debit)  with accounts receivable (credit), with this we are recognizing the bad credit of the company.

7 0
2 years ago
The following events apply to Tracey’s Restaurant for the 2016 fiscal year:1. Started the company when it acquired $21,000 cash
Rom4ik [11]

Answer:

Tracey's Restaurant

a) Accounting equation and effects of each accounting event:

Asset = Liabilities + Owners' Equity

1. Assets: Cash +$21,000 = Liabilities + Owner's Equity +$21,000

Effect: Cash is increased and Owner's Equity increased by $21,000.

2. Assets: Equipment +$22,000, Cash -$22,000 = Liabilities + Equity

Effect: Equipment is increased and Cash decreased by $22,000.

3. Assets: Cash +$32,000 = Liabilities + Equity: Retained Earnings +$32,000

Effect: Cash is increased and Retained Earnings are increased by $32,000.

4. Assets: Cash -$16,000  = Liabilities + Equity: Retained Earnings -$16,000

Effect: Cash decreases and Retained Earnings are decreased by $16,000.

5. Assets: Cash -$6,000  = Liabilities + Equity: Retained Earnings -$6,000

Effect: Cash decreases and Retained Earnings are decreased by $6,000.

6. Assets: Equipment -$4,000 = Liabilities + Equity: Retained Earnings -$4,000

b) Depreciation for 2017 Income Statement:

Depreciation = ($22,000 - $2,000)/5 = $4,000

c) Accumulated Depreciation for December 31, 2017 Balance Sheet:

Depreciation for 2016 = $4,000

Depreciation for 2017 = $4,000

Total Accumulated Depreciation for 2017 = $8,000

d) Cash flow from operating activities would not be affected by depreciation in 2017.  Depreciation is not a cash flow item.  It is an accounting estimate, purely based on judgement, which management uses to spread the costs of a fixed asset over its productive years.

Explanation:

a) The accounting equation or the balance sheet equation shows that assets or resources owned by an entity are equal to its Liabilities or future financial obligations and Equity or the owner's share in the business.

At each point in time, and with each transaction, this equation always balances.

b) A transaction may affect either side of the equation to keep it in balance.

c) The purchase of cooktop (Equipment) affected two assets: Equipment and Cash.  The Equipment Account increased in value and the Cash Account decreased in value by the same amount.

d) Depreciation of a fixed asset does not affect the operating cash flow.  This means that there is no cash flow at the time of depreciation.  By its nature, depreciation is an accounting technique which helps to spread the cost of a fixed asset.  It accords with the accrual and matching principles which try to ensure that each period's cost is matched to it revenue.

4 0
2 years ago
Consider two markets: the market for coffee and the market for hot cocoa·The initial equilibrium for both markets is the same, t
den301095 [7]

Answer:

The elasticity of supply for hot cocoa is 1.43.

(D) Supply in the market for coffee is less elastic than supply in the market for hot cocoa

Explanation:

Using the midpoint formula,

Elasticity of supply for hot cocoa = (change in quantity supplied/average quantity supplied) ÷ (change in price/average price)

change in quantity supplied = 101 - 31 = 70

average quantity supplied = (101+31)/2 = 66

70/66 = 1.06

change in price = 9.75 - 4.5 = 5.25

average price = (9.75+4.5)/2 = 7.125

5.25/7.125 = 0.74

Elasticity of supply for hot cocoa = 1.06 ÷ 0.74 = 1.43. The supply for hot cocoa is elastic because the elasticity of supply is greater than 1.

Elasticity of supply for coffee = (73 - 31)/(73+31)/2 ÷ 0.74 = 42/52 ÷ 0.74 = 0.81 ÷ 0.74 = 1.09. The supply for coffee is elastic because the elasticity of supply is greater than 1.

However, supply in the market for coffee is less elastic than supply in the market for hot cocoa because the elasticity of supply for coffee is less than that of hot coffee.

7 0
2 years ago
Fois Company has two divisions, Division X and Division Y. Division X has a production capacity of 5,000 units of a particular p
kogti [31]

Answer:

Lost contribution per unit = $56 per unit

Explanation:

The Division X is operating at less than full capacity, hence it has excess capacity   of  600 units i.e (5000- 4,400)

This implies that it can only produce to meet the external and a portion of  Division Y demand  

Since Division X can only accommodate a portion of the internal demand, an opportunity would arise if it decides to meet all the request of Division Y.

Therefore, the minimum transfer price

minimum transfer price= Variable cost + a lost contribution from internal supply

The lost contribution represent the amount Division X would have made had sold the units to external buyers

Lost contribution per unit = $56 per unit

8 0
2 years ago
Production Processes Manufacturers use several different production processes to create goods and services. This activity is imp
iragen [17]

Answer:

Refining crude oil into gasoline requires the use of chemicals, pressure, and heat to change the chemical makeup of the crude oil into a finished product of gasoline. PROCESS MANUFACTURING: deals with formulas and manufacturing recipes.  

A production plant that serves as a point where workers and robotics bring together all of the components that create automobiles. ASSEMBLY PROCESS: manufactured units follow an assembly line.  

Making steel is a process that cannot be easily stopped and restarted. CONTINUOUS PROCESS: the manufacturing process cannot be easily stopped.  

Allen-Bradley builds motor starters. The machines that Allen-Bradley uses can make different types of starters without slowing down the process. FLEXIBLE MANUFACTURING: different models can be manufactured in the same process.

A tractor manufacturer looked at their production techniques and eliminated the activities in production that do not add value to the consumer. LEAN MANUFACTURING: very simple and lean manufacturing process.  

A bicycle company makes 18 models in more than 2 million combinations. The customer chooses the model, size, color, and design. MASS CUSTOMIZATION: high degree of product customization.

8 0
2 years ago
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