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irinina [24]
2 years ago
9

In the competitive sports drink market, Gatorade pays very close attention to the activities of Powerade, a major __________ com

petitor that markets drinks that are similar in features and benefits. Select one: a. total budget b. product c. brand d. direct e. generic
Business
1 answer:
cricket20 [7]2 years ago
7 0

Answer:

c. Brand competitor

Explanation:

Brand competitor -

It refers to the fued or competitive situation between any two companies or organization , producing similar types of goods and services , is referred to as brand competition.

Since , both the companies are always targeting each other .

Both the companies tries to adapt new and innovative method for their goods and services , in order to have better hand on the product .

Hence , from the given scenario of the question ,

The correct option is c. Brand competitor .

You might be interested in
Compute the current ratio, acid-test ratio, and gross margin ratio as of January 31, 2013. (Round your answers to 2 decimal plac
maxonik [38]

Answer:

NELSON COMPANY

A. Current Ratio = Current Assets/Current Liabilities

= $38,500/$13,000

= 2.96 : 1

B. Acid-test Ratio = Current Assets - Inventory/Current Liabilities

= $24,600/$13,000

= 1.89 : 1

C. Gross margin ratio = Gross margin/Net Sales x 100

= $70,750/$110,950 x 100

= 63.77%

Explanation:

a) Data and Calculations:

NELSON COMPANY

1. Unadjusted Trial Balance  as of January 31, 2013

                                                       Debit     Credit

Cash                                          $ 24,600

Merchandise inventory                12,500

Store supplies                               5,900

Prepaid insurance                         2,300

Store equipment                        42,900

Accumulated depreciation—

    Store equipment                                  $ 19,950

Accounts payable                                         13,000

J. Nelson, Capital                                        39,000

J. Nelson, Withdrawals                2,100

Sales                                                            115,200

Sales discounts                          2,000

Sales returns and allowances   2,250

Cost of goods sold                  38,000

Depreciation expense—

      Store equipment              0

Salaries expense                     31,300

Insurance expense                 0

Rent expense                         14,000

Store supplies expense         0

Advertising expense              9,300

Totals                                $ 187,150       $ 187,150

2. Adjusted Trial Balance as of January 31, 2013

                                                       Debit     Credit

Cash                                          $ 24,600

Merchandise inventory                10,300

Store supplies                                2,800

Prepaid insurance                             800

Store equipment                         42,900

Accumulated depreciation—

    Store equipment                                  $ 21,625

Accounts payable                                         13,000

J. Nelson, Capital                                        39,000

J. Nelson, Withdrawals                2,100

Sales                                                            115,200

Sales discounts                          2,000

Sales returns and allowances   2,250

Cost of goods sold                  40,200

Depreciation expense—

      Store equipment                 1,675

Salaries expense                     31,300

Insurance expense                   1,500

Rent expense                         14,000

Store supplies expense           3,100

Advertising expense               9,300

Totals                               $ 188,825      $ 188,825

3. NELSON COMPANY

Income Statement for the year ended January 31, 2013:

Sales Revenue                                     $110,950

Cost of goods sold                                40,200

Gross profit                                          $70,750

Depreciation expense—

      Store equipment                 1,675

Salaries expense                     31,300

Insurance expense                   1,500

Rent expense                         14,000

Store supplies expense           3,100

Advertising expense               9,300    60,875  

Net Income                                         $ 9,875

4. Sales Revenue                    $115,200

   Sales discount & allowances (4,250)

  Net Sales Revenue             $110,950

5. NELSON COMPANY

Balance Sheet as of January 31, 2013:

Assets:

Cash                                                         $ 24,600

Merchandise inventory                               10,300

Store supplies                                               2,800

Prepaid insurance                                            800

Current Assets:                                           38,500

Store equipment                         42,900

Accumulated depreciation—

    Store equipment                   (21,625)     21,275

Total Assets                                             $ 59,775

Liabilities + Equity:

Accounts payable                                       $13,000

J. Nelson, Capital                                         39,000

J. Nelson, Withdrawals                                 (2,100 )

Net Income                                                 $ 9,875

Total Liabilities + Equity                         $ 59,775

a) Nelson Company's current ratio is the measure of the company's ability to settle maturing short-term liabilities with short-term financial resources.  It is is measured as the relationship between current assets and current liabilities.

b) Nelson's acid-test ratio takes away the encumbrances that can slow the conversion of current assets into cash for the settlement of current liabilities.  In this case, the inventory, stores supplies, and prepaid insurance are excluded.

c) Nelson has a robust gross margin ratio of more than 60%.  This means that it is able to limit the cost of goods sold to below 40%.  However, management of Nelson Company is unable to control its periodic costs in order to generate reasonable net income, as it can only turn less than 9% of the sales into returns for J. Nelson.

7 0
2 years ago
How does newton's law apply to a company's brand? explain, citing at least one example. the bigger the brand the more force it t
LUCKY_DIMON [66]

Answer:

Explanation:

The person who spoke says that, if the the brand is very huge, (so also it will have a huge baggage ), by this , the force that will be needed to change its positioning will be high. An example is companies like

Unilever, P&G like to keep all the brands they have differently like Pringles and cornflakes and another example is companies like Hoover found it very hard to convince the world that they were more than vaccum cleaners as a brand.

6 0
2 years ago
In a business environment, persuasion is critical to success. Persuasion is necessary when you anticipate resistance or when you
wariber [46]

Answer:

The correct answers are:  

(C) Anticipate objections: A person who persuades correctly and with ethics can anticipate the objections or doubts that people who are subject to persuasion have in order to effectively answer any questions they may have and  be able to make the deal effective.

(D) It generates interest: It generates interest because at that time it usually creates a need for the person who does not have or who mainly does not know he does not have.  

(E) Ask for a particular and easy action to take: In general, persuasion, as it is a created need, is easier to create small and easy-to-execute actions so that persuasion work is effective because if the person who is doing the work does it with larger actions, it is likely that it will not capture the attention of the person with whom it is being done, emphasizing that these actions should always be done considering the ethical principles of a company and society.

6 0
2 years ago
A small firm intends to increase the capacity of a bottleneck operation by adding a new machine. Two alternatives, A and B, have
Korolek [52]

Answer:

a. Alternative A Break-even point is 8,000 units Alternative B Break-even point is 7,500 units

b. Same profit with both alternatives at 10,000 units

c. Alternative A would have higher profit with a demmand of 12,000 units

Explanation:

a. FC/CMGu=BP

being:

FC= fixed costs

CMGu=contribution margin per unit

BP= Break even point

CMGu is the difference between price of sale and variable cost (per unit)

Alt. A Break-even point is $40,000/$5=8,000 UNITS

Alt. B Break-even point is $30,000/$4=7,500 UNITS

b. At 10,000 units both alternatives have the same profit

Alt. a.

Revenues= $150,000

Variable cost= $-100,000

Fixes Costs= $-40,000

------------------------------------

profit $10,000

Alt. b.

Revenues= $150,000

Variable cost= $-110,000

Fixes Costs= $-30,000

------------------------------------

profit $10,000

c. sales for 12,000 units

Alt. a.

Revenues= $180,000

Variable cost= $-120,000

Fixes Costs= $-40,000

------------------------------------

profit $20,000

Alt. b.

Revenues= $180,000

Variable cost= $-132,000

Fixes Costs= $-30,000

------------------------------------

profit $18,000

7 0
2 years ago
Read 2 more answers
One of the steps the U.S. Sentencing Commission delineated companies must implement to demonstrate due diligence is that a firm
Alchen [17]

Answer:

The correct answer is number (1): True.

Explanation:

Due diligence refers to the exercise an individual is subject to after entering a contract with another party by which a certain standard of care is expected from the individual.  

The United States Sentencing Commission is the governmental agency in charge of reviewing sentences discrepancies and promoting fair sentencing.

<em>In front of ethical issues within a firm, the U.S. Sentencing Commission states that the company must have disseminated a code of conduct so that the filing company can allege a violation of the due diligence employees are subject to.</em>

8 0
2 years ago
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