Question

In the competitive sports drink market, Gatorade pays very close attention to the activities of Powerade, a major __________ competitor that markets drinks that are similar in features and benefits. Select one: a. total budget b. product c. brand d. direct e. generic

Answer 1

Answer:

c. Brand competitor

Explanation:

Brand competitor -

It refers to the fued or competitive situation between any two companies or organization , producing similar types of goods and services , is referred to as brand competition.

Since , both the companies are always targeting each other .

Both the companies tries to adapt new and innovative method for their goods and services , in order to have better hand on the product .

Hence , from the given scenario of the question ,

The correct option is c. Brand competitor .