Answer:
B. targeting strategy and marketing mix
Explanation:
In business, Targeting strategy refers to a strategy that a company implemented to sell their product to specific group of consumers.
In pepsi's case, they focus their targeting strategy toward the consumers who want a refreshing drink.
Marketing mix is a marketing strategy that is revolved around product, price, place, and promotion. Companies could utilzie this 4 factors to create a business model that can make their targeting strategy succesful.
In pepsi's case:
They sold their product in almost every convenience store <u>(place) .</u> Making it easier for consumers who currently crave refreshing drinks. The <u>price </u>of Pepsi's product is very affordable.
<u>They designed and promote their produc</u>t to obtain a reputation as refreshing a product that can relinquish your thirst. You can see it in most of their advertising. Most of it consist of people in a hot weather that craves something cold and refreshing.
Answer:
point-of-purchase display
Explanation:
Point-of-purchase display: The term "point-of-purchase display" is also denoted as "POP display" is described as one of the different marketing materials or advertising that is being placed next to any merchandise that it has been promoting. However, these items are being generally located or present in any checkout area or some other location whereby that specific purchase decision is being made.
In the question above, the given type of sales promotion is referred to as a point-of-purchase display.
Answer:
The correct answer is "The managers are studying the economic forces"
Explanation:
The economic factors are forces that contributes or affect business competitiveness.
Some of the economic factors are: inflation, interest rate, unemployment, fiscal policies, government changes...
Answer: pull marketing strategy
Explanation: In simple words, pull marketing strategy refers to the strategy in which the producer tries to create demand for the product by using promotional tools. Under this strategy, the firm focus to make customer seek a product unlike push strategy in which the firm focuses on pushing the product to people.
In the given case, WEE be is using TV medium to promote its product hence they are using pull marketing strategy.
Answer:
Cost of goods sold= $410
Explanation:
Giving the following information:
November 1: 5 units for $20 each.
On November 2, they purchased 10 units at $22 each.
On November 6, they purchased 6 units at $25 each.
On November 8, they sold 18 units for $54 each.
The company uses LIFO (last in, first out) as an inventory method.
Cost of goods sold= 6units*25 + 10units* 22 + 2units* 20= $410
