Question

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.

Answer 1

Answer: Customer value marketing

Explanation:

Customer value marketing could be defined as measures taken by companies to improve services for the customers, the aim of these method of marketing is to retain the customer to always engage in the services offered by the company. Companies vary in how the carry out this marketing method, most use calls, mails, physical visit to clients residence or office or promotional offers which will motivate the costumer buy more or always prefer the companies services. Enlightened marketing calls is one of the measures taken to retain customers. This calls tell the customer of how the services of the firm is improving and other updates the customer needs to know.

Answer 2

Answer:

Customer value marketing

Explanation:

Customer value marketing focuses on increasing the perceived benefits customers obtain when they consume our products or services. In other words, we are adding value to our products or services. The higher the perceived benefits, the higher the value that our customers will assign to our products or services.

The logic behind this marketing approach is that higher customer satisfaction results in higher customer loyalty and lower customer churn.