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valentina_108 [34]
2 years ago
14

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and

the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment?
Business
1 answer:
krek1111 [17]2 years ago
5 0

Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.

Explanation:

Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.

Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.

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If Papa John's wants to determine the impact of different coupon offers on pizza unit sales, it needs to conduct:
Jobisdone [24]

Answer: (A) Experimental research

Explanation:

 The experimental research is one of the type of method that helps in determining the different types of data by using the scientific approach and it also control all the scientific variable information that can controlled all the manipulated data or information in the system.

The main purpose of the experimental research is that it helps in establish the relationship of the two variables and also used for the investigation purpose.

 According to the given question, the papa john wanted to determine re different coupons on the pizza sales unit and he basically needs for conducting the experimental research.

Therefore, Option (A) is correct.  

7 0
2 years ago
As operations manager, you are concerned about being able to meet sales requirements in the coming months. You have just been gi
Dominik [7]

Answer: 2.36

Explanation: Hours per machine * # of machines

325 * 3 = 975

Units produced/ Machine Hour

2,300/975 = 2.36

8 0
2 years ago
A service contract for a video projection system costs $70 a year. you expect to use the system for five years. instead of buyin
lukranit [14]
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8 0
2 years ago
Starbucks carefully crafts its offerings and advertising message, and it strategically sets prices and selects locations to appe
natali 33 [55]

Answer:

E. Target Marketing

Explanation:

6 0
2 years ago
Scenario: An organization has recently suffered a series of security breaches that have significantly damaged its reputation. Se
Rina8888 [55]

Answer:

Vulnerability analysis

Explanation:

Since the organization has hired a security consultant to help them reduce their risk from future attacks, What the consultant would use to identify potential attackers is vulnerability analysis.

Vulnerability Analysis is a vulnerability assessment which entails an in-depth analysis of the building functions, systems, and site characteristics to identify: 1. Weaknesses in the system and

2. Determine mitigation or corrective actions that can be designed and implemented to eradicate vulnerability or reduce the vulnerabilities.

3 0
2 years ago
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