Question

Anita was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustrate?

Answer 1

Answer: Low-involvement decision

Explanation:

Low involvement decision are the decisions of purchasing product or good without taking much self-risk .Consumer faces not much threat for buying such product and thus, there is not much requirement of thinking before buying product.

According to the question, Anita is using low-involvement decision for purchasing certain gum packs .She did not give much thought before buying as soon as she got to know her chewing gum in her bag is finished.