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melisa1 [442]
2 years ago
5

Don Martin owns DME Ads Inc., an advertising agency. At present, the company focuses solely on advertising. However, Don plans t

o expand the company's focus to include all the major elements of an organization's promotional mix. Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Don believes this is the most effective way to subdivide advertising. Because television is one of the most widely used advertising media, the company spends most of its time on television advertising. DME knows what it takes to get the job done, and it is committed to success.Refer to DME Ads Inc. Which of the following terms refers to the type of advertising DME would use to increase the demand for all brands of a product within a specific industry?
A. Brand advertising
B. Selective-demand advertising
C. Corporate advertising
D. Primary-demand advertising
E. Institutional advertising
Business
1 answer:
ivanzaharov [21]2 years ago
6 0

<u>B. Selective-demand advertising</u> is a type of advertising used to increase the demand for all brands of a product within a specific industry.

The correct option is B.

<u>Explanation</u>:

Advertising is the process of producing advertisement for commercial products or services. Advertising helps the commercial product to reach many customers.

Advertising can be done through television, newspaper, magazine, radio, smart phones and internet.

Advertising can be followed as the major process to promote and sell the products or services.

Selective demand advertising is used to advertise about the benefits of the specific brand. This helps in creating the demand for specific brand of product or service.

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Both Amy and Brad produce and consume apple pie and ice cream. In one hour, Brad makes five apple pies or ten gallons of ice cre
Arte-miy333 [17]

Answer:

Amy has absolute advantage in the production of Apples pies and ice cream.

Amy has comparative advantage in the production of Apple pies.

Brad has a comparative advantage in production of ice creams

Amy should specialise in the production of Apple pies, brad should specialise in the production of icecream

Explanation:

A person has comparative advantage in production if he produces at a lower opportunity cost when compared with other people.

Brad's opportunity cost:

In producing apple pies = 10 / 5 = 2

In producing ice cream :5 / 10 = 0.5

Amy's opportunity cost:

In producing apple pies : 15/15 = 1

In producing icecreams : 15/15 = 1

Amy has the lower opportunity cost when compared with Brad in producing apples pies. Therefore, she has comparative advantage in the production of Apple pies.

Brad has the lower opportunity cost when compared with Amy in producing ice cream. Therefore, he has comparative advantage in the production of ice cream.

A person should specialise and trade the good for which she has a comparative advantage.

A person has absolute advantage in the production of a good or service If he produces more quantity of the good when compared with other people.

Amy has absolute advantage in the production of both goods.

6 0
2 years ago
On October 15, Eco Brewers had a balance of $4, 390 in its Social Security tax payable account. It posted an additional $4, 390
lbvjy [14]

Answer: The correct answer is "b. Debit $8, 780".

Explanation: The entry that should appear on november 15 for the remittance of the month's social security taxes is "Debit $8, 780"

Because the balance of $ 4390 in its Social Security tax payable account + the additional $ 4390 on its October 31 pay date = $ 8780.

8 0
2 years ago
The price of a gallon of gasoline in bonland is? $3.20. however, just before the? election, the government decides to fix the pr
ehidna [41]
This is ab example of a price floor. It is price that set by the government as a minimum price that would be imposed on a product. This value should be higher than that of the equilibrium price to be effective. It is used in order to prevent the prices to be too low.
3 0
2 years ago
Thoro Clean, a firm providing house-cleaning services, began business on April 1. The following accounts in its general ledger a
natta225 [31]

Answer:

Thoro Clean

a. Using the accounting equation, record each of the transactions in columnar format:

April 1    

Cash $11,500 + Accounts Receivable + Supplies + Prepaid Van Lease  + Equipment = Accounts Payable + Notes Payable + Common Stock $11,500 + Retained Earnings

April 2

Cash $11,500 - $2,850+ Accounts Receivable + Supplies + Prepaid Van Lease $2,850 + Equipment = Accounts Payable + Notes Payable + Common Stock $11,500 + Retained Earnings

April 3

Cash $11,500 - $2,850 + $10,000 + Accounts Receivable + Supplies + Prepaid Van Lease $2,850 + Equipment = Accounts Payable + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings

April 3

Cash $11,500 - $2,850 + $10,000 - $3,500 + Accounts Receivable + Supplies + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings

April 4

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 + Accounts Receivable + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings

April 7

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 - $350 + Accounts Receivable + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings - Advertising Expense $350

April 21

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 - $350 + Accounts Receivable $3,500 + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings - Advertising Expense $350 + Cleaning Fees Earned $3,500

April 23

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 - $350 - $1,500 + Accounts Receivable $3,500 + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 - $1,500 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings - Advertising Expense $350 + Cleaning Fees Earned $3,500

April 28

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 - $350 - $1,500 + $2,300 + Accounts Receivable $3,500 - $2,300 + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 - $1,500 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings - Advertising Expense $350 + Cleaning Fees Earned $3,500

April 29

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 - $350 - $1,500 + $2,300 + $1,000 + Accounts Receivable $3,500 - $2,300 + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 - $1,500 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings - Advertising Expense $350 + Cleaning Fees Earned $3,500 + Dividends $1,000

April 30

Cash $11,500 - $2,850 + $10,000 - $3,500 - $4,300 - $350 - $1,500 + $2,300 - $1,750  - $255 + Accounts Receivable $3,500 - $2,300 + Supplies $4,300 + Prepaid Van Lease $2,850 + Equipment $5,500 = Accounts Payable $2,000 - $1,500 + Notes Payable $10,000 + Common Stock $11,500 + Retained Earnings - Advertising Expense $350 + Cleaning Fees Earned $3,500 + Dividends $1,000 - Wages $1,750 - Gasoline $255

b. Use Journal entries to record the transactions:

DATE    DESCRIPTION                 DEBIT     CREDIT

April 1    Cash Account                $11,500

             Common Stock                              $11,500

To record Randy Storm's investment of cash

April 2  Prepaid Van Lease        $2,850

            Cash Account                                $2,850

To record payment for six months' lease on a van.

April 3  Cash Account             $10,000

            Notes Payable                              $10,000

To record the borrowing of $10,000 from a bank.

April 3   Cleaning Equipment  $5,500

             Cash Account                              $3,500

             Accounts Payable                       $2,000

To record purchase of cleaning equipment.

April 4  Cleaning Supplies      $4,300

            Cash Account                              $4,300

To record the purchase of cleaning supplies.

April 7  Advertising Expense    $350

            Cash Account                                $350

To record the payment for advertisements.

April 21 Accounts Receivable      $3,500

            Cleaning Fee Earned                     $3,500

To record the cleaning fees earned.

April 23 Accounts Payable        $1,500

             Cash Account                               $1,500

To record the payment on account.

April 28 Cash Account           $2,300

              Accounts Receivable                 $2,300

To record the receipt from customers on account.

April 29 Cash Account         $1,000

             Dividends                                   $1,000

To record the receipt of dividends.

April 30 Wages Expense        $1,750

             Cash Account                            $1,750

To record the payment of wages for April.

April 30 Gasoline Expense    $255

              Cash Account                         $255

To record the payment for gasoline used during April.

Explanation:

The accounting equation is given as Assets = Liabilities + Equity.  This equation is always in balance with each transaction affecting at least one or two accounts in either side of the equation.  This equation explains that the assets owned by a company are made up of either owings to creditors or owners of the business.

5 0
2 years ago
Silver Spoon Service repairs commercial food preparation equipment. The following budgeted cost data is available for 2019: Time
stepladder [879]

Answer:

The rate charged per hour of labor is 120.

Explanation:

Rate charged per hour of labor is given by:

= Budgeted cost per labor hour + Profit margin

= 660000/10000 + 54  

= 120

Therefore, The rate charged per hour of labor is 120.

5 0
2 years ago
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